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The Directory Big Won Creative Rankings 2011

The ‘traditional’ agency no longer exists. All agencies are driven by decreasing budgets and by the migration of audiences to find solutions to their clients’ problems in areas other than the ‘traditional’ response of TV and print. So we see DDB London, a regular top agency in the Big Won rankings of the past through its press and TV now ranked the 5th most successful Digital agency in the world and Abbott Mead Vickers BBDO similarly achieving a Top 10 ranking as a digital agency and Colenso BBDO Auckland listed as the No.1 Direct agency in the world.

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Editorials

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Cannes Alert! If you thought of coming along, my Show n Tell of Cannes Direct winners at the MMC is TONIGHT not tomorrow as I thought. 3 days agoAm at the Mail Media Centre tomorrow showing the Cannes Direct winners. Hope there will be vin rose so we can get into the Cannes mood. 3 days agoTrying to make sense of Cannes 2011. Ripple Effect (Grey Melbourne) deserved better than Bronze in Integrated, surely?? http://t.co/D3urydj 3 days agoSorry but Nike winning the Grand Prix for Film is SO predictable. Better advertising by far, but also from W+K: http://t.co/SvwqHoi 5 days agoBrands acquiring values to make sense to people. A Silver winning example from Levi's. http://t.co/qPluvwT 5 days agoThink the Silvers that won at Cannes Integrated more inspiring than the Golds. Love this from Jung von Matt: http://t.co/bR7Lcs1 5 days ago

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The Case for the Directory Big Won Rankings

“Where are we?” I hear you ask. “Did we beat DDB?” “How can we be one of the most awarded agencies and I’m not on the top ECD’s list?” Such important questions - dueling for significance only with the one that I suspect the more abstemious in our midst are asking: “WTF?!” And I do think that you have to admit it’s a fair query. Because let’s be honest - The Big Won Report does look suspiciously like a kind of KFC for egomaniacs gorging on their vanities.

Filed under: Issue 21 | | | | Editorials Issue21 |

Editorials

How to win a Lion

I know the Cannes Lions were a good five months ago, but following my stint on the judging panel I returned with a wealth of information and insights on the biggest award show in our industry. For weeks afterward, the geeky direct marketer in me crunched the numbers to work out some statistics around the Direct Lions. Which makes this the perfect time to share my findings as we all have just six months left to produce our big ideas to enter them in 2012.

Filed under: | Issue 21 | | Editorials Issue21 |

Editorials