Welcome

The case for the Directory Big Won rankings

It’s the publication of the global rankings of 2011’s most awarded campaigns, agencies and people. “Where are we?” I hear you ask. “Did we beat DDB?” “How can we be one of the most awarded agencies and I’m not on the top ECD’s list?”

Filed under: | Issue 22 | | Editorials Issue22 |

Editorials

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Cannes Alert! If you thought of coming along, my Show n Tell of Cannes Direct winners at the MMC is TONIGHT not tomorrow as I thought. 3 days agoAm at the Mail Media Centre tomorrow showing the Cannes Direct winners. Hope there will be vin rose so we can get into the Cannes mood. 3 days agoTrying to make sense of Cannes 2011. Ripple Effect (Grey Melbourne) deserved better than Bronze in Integrated, surely?? http://t.co/D3urydj 3 days agoSorry but Nike winning the Grand Prix for Film is SO predictable. Better advertising by far, but also from W+K: http://t.co/SvwqHoi 5 days agoBrands acquiring values to make sense to people. A Silver winning example from Levi's. http://t.co/qPluvwT 5 days agoThink the Silvers that won at Cannes Integrated more inspiring than the Golds. Love this from Jung von Matt: http://t.co/bR7Lcs1 5 days ago

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Inspiration Information Innovation

The Directory Big Won Creative Rankings 2011

The 2011 rankings are compiled from some 6,000 awards won by 4,048 campaigns on behalf of 2,461 clients by 1,302 agencies rewarding the efforts of 272 Chief Creative Officers, 690 Executive Creative Directors, 2,373 copywriters and 2,472 art directors.

Filed under: | Issue 22 | | Editorials Issue22 |

Editorials

They didn’t call it creativity

In researching and writing his book, 'The Real Mad Men' about the Golden Age of Advertising, Andrew Cracknell was forced to ponder on the meaning of creativity. He interviewed over fifty people who were in on Madison Avenue’s heyday including the legendary George Lois and Jerry Della Femina.

Filed under: | Issue 22 | | Editorials Issue22 |

Editorials

QR, OK

QR codes were originally created by Toyota in Japan to help them track car-parts as and when they were needed. The letters stand for Quick Response and the copyright is still owned by the car maker even though usage for these clever little code decoders has spilled out into a much wider world than its designers could ever have imagined.

Filed under: | Issue 22 | Insurance | | Editorials Issue22 |

Editorials

The Phone

The problem with saying, ‘7Dimanche is better than ever’ is that no-one would believe it unless it was proven to them. So the idea was to demonstrate to 13 of the most influential media planners in Belgium how much response there was to even the small ads in the paper.

Filed under: | Issue 22 | | Mail & Door Drops | | Media & Publishing | | Belgium |

Editorials