The ‘traditional’ agency no longer exists. All agencies are driven by decreasing budgets and by the migration of audiences to find solutions to their clients’ problems in areas other than the ‘traditional’ response of TV and print. So we see DDB London, a regular top agency in the Big Won rankings of the past through its press and TV now ranked the 5th most successful Digital agency in the world and Abbott Mead Vickers BBDO similarly achieving a Top 10 ranking as a digital agency and Colenso BBDO Auckland listed as the No.1 Direct agency in the world.

The Directory Big Won Creative Rankings 2011

The 2011 rankings are compiled from some 6,000 awards won by 4,048 campaigns on behalf of 2,461 clients by 1,302 agencies rewarding the efforts of 272 Chief Creative Officers, 690 Executive Creative Directors, 2,373 copywriters and 2,472 art directors.

Though there are many new media categories – with Mobile and Branded Content set to be separate categories in 2012 at more awards shows than just Cannes – the single most popular category remains Press. And in 2011 the most awarded piece of work in the world was a print, ‘Heaven and Hell’ for Samsung.

BBDO New York regained No.1 status from sister agency AlmapBBO Sao Paulo, No.1 in 2010, by winning awards for ten separate brands in TV, Press, Radio, Direct Marketing, Integrated Media, Digital, Mobile, Design and Alternative & Innovative categories.

So we see DDB London, a regular top agency in the Big Won rankings of the past through its press and TV now ranked the 5th most successful Digital agency in the world and Abbott Mead Vickers BBDO similarly achieving a Top 10 ranking as a digital agency and Colenso BBDO Auckland listed as the No.1 Direct agency in the world.

The case for creativity

In 2011, James Hurman, Executive Planning Director of Colenso BBDO Auckland, published “The Case for Creativity”. With a statistician’s eye, he has scanned the 2011 Big Won rankings and written a short essay on the results, as he sees them.

He notes that many of the world’s most creative campaigns are also among the most effective.

“ Out of 4048 creatively-awarded campaigns in 2011, the USA Grand Effie (Old Spice The Man Your Man Could Smell Like) was the 10th most creatively-awarded. The Asian Marketing Effectiveness Awards Platinum (Yellow Pages’ Hidden Pizza Restaurant) was the 40th most awarded. And the IPA Effectiveness Awards Grand Prix (Colombian Ministry of Defence’s Operation Christmas campaign) was the 85th most awarded.

In my part of the world, the New Zealand Effies’ Most Effective Campaign of the Year (NZ Ministry of Health’s The Journal) was the 19th most creatively-awarded campaign in the world, and the Australian Grand Effie (Tontine’s Dated Pillows) was the 64th most awarded.

This presents a case for uncovering the world’s most creatively-awarded campaigns so that we’re able to discuss them, learn from them, and understand the nature of the sorts of communications that will truly stand the best chance of cutting through, engaging and persuading today’s consumers.”

My own research in 2011 showed that the world’s most creatively-awarded agencies won, on average, two and a half times as many effectiveness accolades as less creative agencies. Those findings were corroborated when Effie Worldwide and Warc released their Effie Index, showing BBDO (for many years the Big Won’s most creatively-awarded agency network) to also be the world’s most effective network.

Again these findings are played out in this year’s rankings. The Big Won’s top agency, BBDO New York, is the #2 most effective US agency in the Effie Index (behind Wieden & Kennedy, another top performer in The Big Won). The runner-up, Almap BBDO, won the 2011 Grand Effie in Brazil for their work on Pepsi. #4, Hamburg’s Jung Von Matt, are also #4 in Germany for Effectiveness. Colenso BBDO at #5 is New Zealand’s Effie Index #1. And AMV BBDO is #6 in the Big Won and #3 in the UK in the Effie Index.”

The full text is available here.

The value of creative awards, then, is not in bolstering the fragile egos of creative people but in indicating which campaigns have, in all likelihood, given their clients real return on investment. And the value of the Directory Big Won rankings is in identifying which agencies are most likely to generate remarkable commercial results for their clients.

Top agencies in the world 2011

1	BBDO New York	383
2	AlmapBBDO, Sao Paulo	347
3	Y&R Dubai	342
4	Jung Von Matt Hamburg	314
5	Colenso BBDO, Auckland	301
6	Abbott Mead Vickers BBDO, London	299
7=	Forsman & Bodenfors, Gothenburg	294
7=	Ogilvy Frankfurt	294
9	Serviceplan Munich	280
10	Clemenger BBDO Melbourne	247
11	Publicis Conseil, Paris	234
12	Grabarz & Partner Werbeagentur Hamburg	214
13	Dentsu Tokyo	211
14	Wieden + Kennedy Portland	210
15	kempertrautmann, Hamburg	207
16	DDB London	205
17	BBH London	204
18	BETC Euro RSCG, Paris	203
19	JWT Shanghai	199
20	Wieden + Kennedy, Amsterdam	192
21	DraftFCB New Zealand	182
22	FP7 Manama Bahrain	181
23	Droga5 New York	180
24	Del Campo Nazca Saatchi & Saatchi, Buenos Aires	175
25	Y&R New York	174
26	Leo Burnett Beirut	173
27	Shackleton Madrid	170
28	DDB Singapore	157
29	McCann Erickson Bucharest	155
30	Leo Burnett Sydney	150
31	Ogilvy & Mather Kuala Lumpur	145
32	R/GA, New York	143
33	Mudra Communications Mumbai	140
34	DDB New Zealand Auckland	136
35	DDB Stockholm	134
36	Ogilvy Sao Paulo Brazil	133
37	BBDO Toronto, Canada	125
38	Ogilvy Argentina	124
39	Crispin Porter Bogusky, Boulder	120
40	Leo Burnett Chicago	118
41	Y&R Paris	117
42=	Leo Burnett Hong Kong	113
42=	Publicis London	113
44=	DDB&Co., Istanbul	112
44=	BBH New York	112
46	Akestam Holst, Stockholm	110
47	Leo Burnett Toronto	108
48	Hakuhodo Tokyo	107
49	BMF Sydney	106
50	Shalmor Avnon Amichay Y & R Interactive Tel Aviv Israel	105

Top networks

1.	BBDO	2648
2.	Ogilvy	1909
3.	DDB	1785
4.	Leo Burnett	1733
5.	Y&R	1459
6.	JWT	882
7.	TBWA	707
8.	Saatchi	693
9.	Publicis	685
10.	EuroRSCG	682
11.	McCann Erickson	657
12.	W+K	544
13.	Grey	325
14.	DraftFCB	323
15.	Dentsu	250

Top Holding Companies

1.	Omnicom	5.434
2.	WPP	4.851
3.	Publicis	3.145
4.	Interpublic	1.467
5.	Havas	682

Top 25 campaigns across all media

1.	Heaven and Hell	Press	Samsonite	JWT Shanghai	154
2.	Decode Jay-Z	Outdoor/Digital	Bing	Droga5 New York	124
3=	American Rom	Integrated	Kandia Dulce	McCann Erickson Bucharest	111
3=	Save as WWF	Digital	WWF	Jung von Matt Hamburg	111
5.	Write the Future	Integrated	Nike	Wieden+Kennedy Amsterdam	110
6.	Homemade is Best	Digital/Design	IKEA	Forsman & Bodenfors	99
7.	Who Killed Deon?	TV/Digital	Met Police	AMV BBDO London	83
8.	Wall of Fame	Digital	Edding	kempertrautmann Hamburg	82
9.	See the Person	Integrated	Scope	Leo Burnett Melbourne	78
10.	Old Spice Response Campaign	Direct/TV	Old Spice	Wieden+Kennedy Portland	72
11.	Yellow Chocolate	Integrated	Yellow	Colenso BBDO Auckland	69
12.	A hunter shoots	Digital	Tippex	Buzzman Paris	68
13.	Burma	Outdoor	Human Rights Watch	JWT New York	64
14=	Friendship Machine	Outdoor	Coca-Cola	Ogilvy Argentina	63
14=	Musical Fitting Rooms	Outdoor/Digital	Starhub	DDB Singapore	63
16.	Break Up	Integrated	NAB	Clemenger BBDO Melbourne	62
17.	Accessories	Press/Poster	Harvey Nichols	Y&R Dubai	60
18=	Watson	Digital	IBM	Ogilvy New York	58
18=	The Journal	Integrated	New Zealand Ministry of Health	DraftFCB Auckland	58
20=	Megane Experiment	Integrated	Renault UK	Publicis London	57
20=	Light Wall	Outdoor	BMW	Serviceplan Munich	57
22.	Welcome Back	Outdoor/Digital	T-Mobile	Saatchi & Saatchi London	55
23.	Big Noses	Integrated	BGH	DC Nazca Saatchi Argentina	54
24=	Find Red	Digital	M&M’s	Proximity BBDO Toronto	53
24=	The 250km Wave	Outdoor/Digital	Kyushu Rail	Dentsu Tokyo	53
24=	Lucky Line	Digital	Uniqlo	Dentsu Tokyo	53

Top countries

1.	USA	3164
2.	United Kingdom	3061
3.	Germany	2370
4.	Australia	1496
5.	France	1446
6.	Spain	1066
7.	Brazil	1047
8.	Sweden	913
9.	New Zealand	857
10.	South Africa	816
11.	UAE	775
12.	India	751
13.	Canada	703
14.	Japan	654
15.	China	610

Top agencies for Direct

1	Colenso BBDO, Auckland	173
2	DraftFCB New Zealand	147
3	Clemenger BBDO Melbourne	138
4	Shackleton Madrid	135
5	Ogilvy Frankfurt	122
6	BMF Sydney	99
7	Leo Burnett Beirut	90
8	Mark/M&C Saatchi Sydney	74
9	Proximity London	73
10=	Jung Von Matt Hamburg	70
10=	McCann Erickson Bucharest	70
12	OgilvyOne London	66
13	Ogilvy Argentina	64
14	BBDO New York	56
15	Whybin TBWA, Sydney	55
16	Akestam Holst, Stockholm	49
17	Hakuhodo Tokyo	48
18	Leo Burnett Toronto	47
19	Ogilvy Sao Paulo Brazil	46
20	DDB Singapore	45
21	DDB New Zealand Auckland	43
22=	Wunderman Germany	42
22=	4th Amendment Wear Boulder	42
24	Serviceplan Munich	39
25=	Grabarz & Partner Werbeagentur Hamburg	38
25=	Ogilvy New York	38
25=	Kitcatt Nohr Alexander Shaw	38
28	DDB Melbourne	37
29=	Rapp TRibal Auckland	36
29=	Archibald Ingall Stretton, London	36
31=	Leo Burnett Sydney	34
31=	FP7 Manama Bahrain	34
33=	AlmapBBDO, Sao Paulo	33
33=	M&C Saatchi Sydney	33
35	Forsman & Bodenfors, Gothenburg	32
36=	Mudra Communications Mumbai	31
36=	kempertrautmann, Hamburg	31
37	DDB Paris	30
38=	DDB London	29
38=	Story, Edinburgh	29
39	Wunderman Sydney	28
40=	Proximity Barcelona	26
40=	DDB Brazil, Sao Paulo	26
40=	Demner, Merlicek & Bergmann Vienna	26
40=	Buzzman Paris	26
46=	Leo Burnett Frankfurt	25
46=	Del Campo Nazca Saatchi & Saatchi, Buenos Aires	25
47=	Mortierbrigade Brussels	24
47=	Fallon Minneapolis	24
47=	Wunderman Vienna	24

Top agencies for TV/Film/Video

1	BBDO New York	171
2	Wieden + Kennedy, Amsterdam	121
3	Wieden + Kennedy Portland	96
4	Publicis Conseil, Paris	90
5	Abbott Mead Vickers BBDO, London	89
6	Dare London	72
7	Wieden+Kennedy, London	71
8	DDB London	70
9=	Leo Burnett Cairo	67
9=	Saatchi & Saatchi London	67
11	Mother London	59
12	BBDO Toronto, Canada	58
13	BETC Euro RSCG, Paris	56
14	Leo Burnett Chicago	54
15	Y&R New York	53
16=	Euro RSCG New York	52
16=	Droga5 New York	52
18	Adam & Eve London	48
19	The Red Brick Road, London	46
20	Forsman & Bodenfors, Gothenburg	44
21	Spillmann/Fesler/Leo Burnett, Zurich	43
22=	BBH London	41
22=	Ponce Buenos Aires, Acassuso	41
22=	Fallon London	41
25=	DDB New Zealand Auckland	40
25=	BBH New York	40
27=	Clemenger BBDO Melbourne	39
27=	Arnold Worldwide Boston MA	39
27=	Del Campo Nazca Saatchi & Saatchi, Buenos Aires	39
30=	Bates Taiwan	37
30=	TBWA PHS Helsinki	37
30=	Chi & Partners London	37
33	Leo Burnett Melbourne	36
34	Elephant Cairo	35
35=	AlmapBBDO, Sao Paulo	34
35=	Goodby, Silverstein and Partners, San Francisco	34
37	Grey New York	32
38	Serviceplan Munich	31
39=	Leo Burnett Sydney	30
39=	Demner, Merlicek & Bergmann Vienna	30
39=	Colenso BBDO, Auckland	30
42=	King, Stockholm	27
42=	TBWA Paris	27
44=	Heimat, Berlin	26
44=	TBWA London	26
44=	BBDO Germany Berlin	26
44=	Rainey Kelly Campbell Roalfe/Y&R London	26
48	Ogilvy Johannesburg	25
49=	Ogilvy & Mather Budapest Hungary	24
49=	Villarosas, Barcelona	24

Top agencies for print

1	AlmapBBDO, Sao Paulo	163
2	Y&R Dubai	157
3	JWT Shanghai	103
4	Y&R Paris	100
5	BETC Euro RSCG, Paris	73
6	Ogilvy & Mather Kuala Lumpur	67
7	Leo Burnett Kiev Ukraine	62
8	Publicis Conseil, Paris	60
9	DDB&Co., Istanbul	58
10	Abbott Mead Vickers BBDO, London	55
11	Ogilvy Frankfurt	51
12	Leo Burnett Hong Kong	51
13	Grabarz & Partner Werbeagentur Hamburg	50
14	Y&R Buenos Aires	49
15	Serviceplan Munich	48
16	DDB Singapore	45
17	Euro RSCG Bangkok Limited	44
18	Leo Burnett Warsaw	42
19	Marcel Paris	41
20	Scholz & Friends Berlin	40
21	Mudra Communications Mumbai	38
22	Leo Burnett Dubai	36
23	Ogilvy Cape Town	36
24	Ogilvy & Mather India	31
25	TBWA Paris	31
26	DDB London	29
27	Leo Burnett Sao Paulo	28
28	TBWA RAAD Dubai	27
29	BBH London	26
30	Hakuhodo Asia Pacific, Bangkok	26
31	RUF LANZ Zurich	25
32	Gitam BBDO Tel Aviv Israel	24
33	FP7 Manama Bahrain	24
34	BBDO Germany Dusseldorf	23
35	BBDO Moscow	23
36	Y&R Jakarta, Indonesia	22
37	CLM BBDO Boulogne-Billancourt	22
38	F/Nazca Saatchi & Saatchi, Sao Paulo	22
39	Creative Juice/Bankgok (TBWA)	22
40	DDB Brazil, Sao Paulo	20
41	Prolam Y&R Santiago	20
42	Goodby, Silverstein and Partners, San Francisco	20
43	Del Campo Nazca Saatchi & Saatchi, Buenos Aires	20
44	FoxP2, Cape Town	20
45	Y&R Colombia	19
46	Lowe Indonesia	19
47	George Patterson Y&R	18
48	DDB Argentina	18
49	BBDO New York	18
50	Y&R Sao Paulo	18

Top agencies for Outdoor and Posters

1	Y&R Dubai	142
2	BBH London	130
3	AlmapBBDO, Sao Paulo	65
4	Ogilvy & Mather Kuala Lumpur	59
5	DDB&Co., Istanbul	54
6	Serviceplan Munich	51
7	JWT Shanghai	49
8=	DDB Hong Kong	42
8=	Ogilvy Sao Paulo Brazil	42
10=	Droga5 New York	40
10=	Del Campo Nazca Saatchi & Saatchi, Buenos Aires	40
11=	FP7 Manama Bahrain	39
11=	McCann Erickson Malaysia	39
14	Abbott Mead Vickers BBDO, London	38
15	DDB Singapore	36
16	Fred & Farid Paris	35
17=	BBDO Guerrero/Proximity Philippines Makati City	33
17=	Creative Juice/Bankgok (TBWA)	33
19	Leo Burnett Toronto	32
20=	Fuel Lisbon	30
20=	Euro RSCG Bangkok Limited	30
22	McCann Erickson Madrid	29
23	BETC Euro RSCG, Paris	28
24=	Leo Burnett Madrid	27
24=	Lowe Indonesia	27
24=	Leo Burnett Hong Kong	27
27=	TBWA Hunt Lascaris Johannesburg	26
27=	DDB Brazil, Sao Paulo	26
27=	Shalmor Avnon Amichay Y & R Interactive Tel Aviv Israel	26
30=	DDB Paris	24
30=	DDB Argentina	24
30=	JWT Mexico	24
30=	Taproot Mumbai	24
34=	Chi & Partners London	23
34=	Dentsu Tokyo	23
36=	Ogilvy Paris	22
36=	Advico Young & Rubicam, Zurich	22
36=	JWT Madrid	22
39=	Ogilvy Frankfurt	21
39=	Ogilvy Amsterdam	21
39=	Ogilvy Argentina	21
42	Colenso BBDO, Auckland	20
43=	TBWA RAAD Dubai	19
43=	Jung Von Matt Hamburg	19
43=	Publicis Conseil, Paris	19
43=	BBDO Germany Dusseldorf	19
43=	Grey Worldwide Dusseldorf	19
48	Z Sao Paulo	18
49=	Impact BBDO Dubai	16
49=	TBWA ISTANBUL	16

Top agencies for Digital

1	Dentsu Tokyo	74
2=	@radical.media New York, USA	70
2=	kempertrautmann, Hamburg	70
4	Forsman & Bodenfors, Gothenburg	65
5	Crispin Porter Bogusky, Boulder	62
6	R/GA, New York	59
7	DDB London	50
8	DDB Stockholm	47
9	Wieden + Kennedy Portland	46
10	Abbott Mead Vickers BBDO, London	44
11	FP7 Manama Bahrain	38
12=	Akestam Holst, Stockholm	34
12=	Publicis Conseil, Paris	34
12=	BBH New York	34
15	Herraiz Soto, Barcelona	33
16=	BETC Euro RSCG, Paris	32
16=	AKQA London	32
16=	Grabarz & Partner Werbeagentur Hamburg	32
19	Masashi Qanta Saqoosha Hiroki, Tokyo	29
20=	Wieden + Kennedy, Amsterdam	28
20=	Jung Von Matt Hamburg	28
20=	Johannes Leonardo, New York	28
23=	TBWA London	26
23=	Les 84 Paris	26
25	Buzzman Paris	25
26=	Wieden+Kennedy, London	24
26=	Droga5 New York	24
26=	Colenso BBDO, Auckland	24
26=	SapientNitro London	24
30=	BBDO New York	23
30=	Publicis London	23
32=	DDB Paris	22
32=	AKQA, San Francisco	22
32=	Ogilvy Guatemala	22
32=	BBDO Toronto, Canada	22
32=	Hakuhodo Tokyo	22
37	Y&R New York	21
38=	Ogilvy Frankfurt	20
38=	Del Campo Nazca Saatchi & Saatchi, Buenos Aires	20
40=	Leo Burnett Madrid	19
40=	Gloo Digital Design South Africa	19
40=	AlmapBBDO, Sao Paulo	19
43=	SRA RUSHMORE Madrid	18
43=	TBWA Paris	18
43=	LODUCCA Sao Paulo	18
43=	Grimm Gallun Holtappels Hamburg Germany	18
47=	TBWA RAAD Dubai	17
47=	Goodby, Silverstein and Partners, San Francisco	17
47=	Drill Tokyo	17
47=	Jung von Matt, Stockholm	17

Top agencies for Alternative/Innovative campaigns

1.	Jung von Matt Hamburg	72
2.	Serviceplan Munich	36
3.	R/GA New York	34
4=	Crispin Porter Bogusky Boulder	24
4=	Clemenger BBDO Melbourne	24
6.	Publicis Conseil Paris	23
7=	Jung von Matt Hamburg	19
7=	DC Nazca Saatchi Argentina	19
9=	Grabarz+ Partner Hamburg	18
9=	Monumenta Sao Paulo	18
9=	Leo Burnett Melbourne	18

Top agencies for Integrated campaigns

1	McCann Erickson Bucharest	45
2	Droga5 New York	40
3	Leo Burnett Sydney	33
4	Publicis London	26
5	Wieden + Kennedy, Amsterdam	25
6=	Crispin Porter Bogusky, Boulder	24
6=	Jung Von Matt Hamburg	24
8	Wieden + Kennedy Portland	20
9	Grey Melbourne	17
10=	BBDO New York	16
10=	BBH New York	16
12=	Leo Burnett Beirut	15
12=	Colenso BBDO, Auckland	15
14=	DDB Stockholm	13
14=	Abbott Mead Vickers BBDO, London	13
16=	DDB London	12
16=	Leo Burnett Kiev Ukraine	12
16=	TBWA Chiat Day LA	12
16=	Ogilvy New York	12
16=	Del Campo Nazca Saatchi & Saatchi, Buenos Aires	12
16=	JWT Cairo	12
22	Euro RSCG London	11
23=	kempertrautmann, Hamburg	10
23=	DoubleYou Barcelona	10
23=	Ogilvy & Mather India	10
23=	Germinal Comunicacion Spain Murcia	10
23=	Hasan & Partners Helsinki	10
23=	JWT Italia	10
23=	TBWA Berlin	10

Top Direct campaigns

1	American Rom (Kandia Dulce)	McCann Erickson Bucharest	61
2	The Journal (New Zea… Ministry of Health)	DraftFCB New Zealand	54
3	Yellow Chocolate (Yellow Pages New Zealand)	Colenso BBDO, Auckland	48
4	Real Stories (TVNZ New Zealand)	Colenso BBDO, Auckland	43
5=	Musical Fitting Rooms	DDB Singapore	42
5=	4th Amendment Wear	4th Amendment Wear Boulder	42
7	Break Up (National Australia Bank)	Clemenger BBDO Melbourne	40
8	My Car Is Your Car	Whybin TBWA, Sydney	39
9	Watson (IBM USA)	Ogilvy New York	38
10	Quique The Head (Diesel Spain)	Shackleton Madrid	34
11	Make a Move (Exotica Lebanon)	Leo Burnett Beirut	33
12=	Hidden Pizza Restaur…low Pages Australia)	Clemenger BBDO Melbourne	32
12=	Save as WWF (WWF Germany)	Jung Von Matt Hamburg	32
14=	Spread The Ted	Ogilvy Argentina	30
14=	Mini Mostnificent (BMW New Zealand)	DraftFCB New Zealand	30
16=	Live Rescue (Coastgu…aland)(DDB Auckland)	DDB New Zealand Auckland	28
16=	Wear It With Pride (…dney)Acon Australia)	Mark/M&C Saatchi Sydney	28
16=	Iron Envelope (Royal Mail UK)	Proximity London	28
19	Unexpected Luggage	Shackleton Madrid	27
20=	Composing Your Life (Audi Spain)	Proximity Barcelona	26
20=	A Hunter Shoots a Bear (BIC France)	Buzzman Paris	26
22	Water Mark (Diageo)	Leo Burnett Sydney	25
23=	See The Person Project (Scope Australia))	Leo Burnett Melbourne	24
23=	Burma (Human Rights Watch)	JWT New York	24
25	Silent National Anth…eliance Media Works)	Mudra Communications Mumbai	23
26=	The value of a coin … Hommes Switzerland)	Wunderman Switzerland	22
26=	A New Warrior (Greenpeace)	DDB Paris	22
26=	Drunk Valet	Ogilvy Sao Paulo Brazil	22
26=	Shavesutra (Gillette)	BBDO Mumbai	22
26=	M&M’s Find Red (Mars Canada)	Proximity/BBDO Toronto	22
31	Big Noses	Del Campo Nazca…i, Buenos Aires	21
32=	The Friendship Machine (Coca-Cola)	Ogilvy Argentina	20
32=	Digital Death (Keep A Child Alive USA)	TBWA Chiat Day New York	20
32=	Self-translating e-mail	Grabarz & Partn…agentur Hamburg	20
32=	Old Grumpy	Klausen Partners	20
32=	Headless Horseman (A…ing Image Australia)	DDB Melbourne	20
32=	Homeplus Subway Virtual Store	Cheil Worldwide Seoul	20
32=	With or without Leonardo Phase 1	Shackleton Madrid	20
32=	IBM Seer	Ogilvy London	20
32=	BMF’s amazing wow sit down thing	BMF Sydney	20
32=	Plastic Flowerz (EMI Music Australia)	Mark/M&C Saatchi Sydney	20
32=	Client Changes Welco…nd Bond New Zealand)	DraftFCB New Zealand	20
43=	Cardenosa	DDB Madrid	19
43=	The Missing Child (D… Findt Euch Germany)	kempertrautmann, Hamburg	19
43=	Freggo Tastetest app	OgilvyOne London	19
46=	Fuji XeroxFujikistan	Republik, Auckland	18
46=	Mr Knowitall (Samsung Australia)	Mark/M&C Saatchi Sydney	18
46=	Dated Pillows (Pacific Brands Australia)	Happy Soldiers Australia Sydney	18
46=	Make a Move (Exotica Valentine Lebanon)	Leo Burnett Beirut	18
46=	Come Back Ferrorama	DDB Brazil, Sao Paulo	18
46=	Donated Songs (Heils…n Army Switzerland))	Wirz BBDO, Zurich	18

Top TV campaigns

1	Who Killed Deon (The…ropolitan Police UK)	Abbott Mead Vickers BBDO, London	44
2	Write The Future (Nike Netherlands)	Wieden + Kennedy, Amsterdam	41
3=	See The Person Project (Scope Australia))	Leo Burnett Melbourne	36
3=	After Hours Athlete (Puma USA)	Droga5 New York	36
5	Tick (CANAL+ France)	BETC Euro RSCG, Paris	33
6=	Welcome Back (T Mobile)	Saatchi & Saatchi London	32
6=	Chrome Speed Tests	BBH New York	32
8=	The Gift (Philips UK)	DDB London	31
8=	The Entrance (Heineken Netherlands)	Wieden + Kennedy, Amsterdam	31
10=	Premature Perspirati…lever Axe Argentina)	Ponce Buenos Aires, Acassuso	29
10=	Always a Woman (John Lewis UK)	Adam & Eve London	29
12=	Translator (VW Tiguan)	AlmapBBDO, Sao Paulo	28
12=	Miss Chief (Hovis Master Food UK)	Dare London	28
14=	Piano (Match.com UK)	Mother London	24
14=	Monkey (WWF Australia)	Leo Burnett Sydney	24
16=	Slow Mo (carlton Draught)	Clemenger BBDO Melbourne	24
16=	Write The Future (Nike Netherlands)	Wieden + Kennedy, Amsterdam	24
18=	Football Evolution (Visa UK)	Saatchi & Saatchi London	22
18=	Hairmoticons (Braun Germany)	BBDO Germany Berlin	22
20	Drama Queen (Young Director Award Finland)	TBWA PHS Helsinki	21
21=	Focus Group (Mars USA)	BBDO New York	19
21=	Faces of DIY (Hornbach Baumarkt Germany)	Heimat, Berlin	19
21=	Light (Momax Furniture Store Austria)	Demner, Merlice…Bergmann Vienna	19
21=	Selleys – 3 in 1	Belgiovane Will… MacKay, Sydney	19
21=	Emoticon Boy (8.ta South Africa)	McCann Erickson Johannesburg	19
26=	Love To Meet You (Ca…dhouse South Africa)	FoxP2, Cape Town	18
26=	Xylophone (NTT Docomo)	Drill Tokyo	18
26=	The Force (VW Passat)	Deutsch Inc. LA	18
26=	Lucky Dog (NZ Lotto)	DDB New Zealand Auckland	18
30=	Devin & Glenn (Opposition to Prop	Saatchi & Saatchi New York	16
30=	Birthday (AT&T USA)	BBDO New York	16
30=	Touch the Rainbow – …Hiker, Skittles Girl	BBDO Toronto, Canada	16
30=	Fresh Air (Nike UK)	Great Guns London	16
30=	Double Life (Young D…FP-E/Shorts Finland)	TBWA PHS Helsinki	16
30=	Arctic Sun (Pepsico Canada)	BBDO Toronto, Canada	16
36	Kitchen Party (IKEA UK)	Mother London	15
37=	The World’s Smallest…Animation (Nokia UK)	Wieden+Kennedy, London	14
37=	Death Penalty Candle…y Internation France	TBWA Paris	14
37=	Dead Island Trailer	Axis Animation Glasgow	14
37=	Beer – The Untold Story	Colenso BBDO, Auckland	14
37=	Waking Up The Neighbourhood	Ogilvy Johannesburg	14
37=	The Brick Thief: A L…hort Film (Lego USA)	Pereira & O’Del…A San Francisco	14
43=	Catch (Magners UK)	The Red Brick Road, London	13
43=	Sky Football Opera (Sky Bundesliga Germany)	Serviceplan Munich	13
43=	The Summer (Haagen-Dazs)	Bates Taiwan	13
43=	The Ripple Effect (T…ommission Australia)	Grey Melbourne	13
43=	Dream Ranger	Ogilvy & Mather Taiwan	13
43=	Photogenic (Fibertel)	DON Buenos Aires	13
43=	Kids/Family/Kitchen TV campaign (UNICEF)	Lowe Indonesia	13

Top print/press campaigns

1	Heaven and Hell (Samsonite)	JWT Shanghai	103
2	Accessories Required…y Nichols Duabi UAE)	Y&R Dubai	50
3	Melt, Drought, Flood (Greenpeace)	Leo Burnett Hong Kong	35
4=	Luther King/Churchill/Gandhi	Marcel Paris	27
4=	Jet-Fighter, T-Rex, Wrestler	Ogilvy & Mather Kuala Lumpur	27
6	Movie Flowcharts (CANAL+ France)	BETC Euro RSCG, Paris	26
7=	Fiat Ambulance (Campaign)	Leo Burnett Sao Paulo	21
7=	Billboard Campaign -…nna, Michael Jackson	AlmapBBDO, Sao Paulo	21
9	Einstein, Marilyn ((Sony Cyber Shot)	Del Campo Nazca…i, Buenos Aires	20
10=	Pimple (Breast Cancer Foundation Singapore)	DDB Singapore	18
10=	Evian (Campaign) Baby Inside (Evian France)	BETC Euro RSCG, Paris	18
10=	Swing, Pool, Stairs (VW Drive Responsibly)	DDB Argentina	18
10=	WERU – The final ad	Scholz & Friends Berlin	18
14=	Rare Campaign – Woll…ede etc – Land Rover	Y&R Dubai	17
14=	Chameleon, Frog camp…Shieldtox Naturgartd	Euro RSCG Bangkok Limited	17
16=	Match, Orchestra, Speech	Y&R Buenos Aires	16
16=	Guillotine, Gun, Sna…ur Marbels campaign)	Ogilvy & Mather India	16
18=	All round safety (Ca…(Volkswagen Germany)	Grabarz & Partn…agentur Hamburg	15
18=	Yellow, Blue, Grey (RENFE)	SRA RUSHMORE Madrid	15
20=	ADC UA We are not yo…ectors Club Ukraine)	Leo Burnett Kiev Ukraine	14
20=	Traffic Blues (Panadol)	Ogilvy & Mather Kuala Lumpur	14
20=	Tin Toys (Mint Museum of Toys Singapore)	Y&R Singapore	14
20=	Four Heads (Wagon Wheels)	George Patterson Y&R	14
20=	For Any Business (Ca…swagen South Africa)	Ogilvy Cape Town	14
20=	Seal (Surfriders Foundation)	Y&R Paris	14
20=	Jump, Tunnel, Balloon	DraftFCB Buenos Aires	14
20=	Builders of Tomorrow (Lego Germany)	Serviceplan Munich	14
20=	Oceanes Initiatives – Tyre	Y&R Paris	14
20=	Oceanes Intiatives – Bottle	Y&R Paris	14
30=	Google Search Engine…an.. (Google Turkey)	GREY Istanbul	13
30=	Parking Precision (Volkswagen Germany)	Grabarz & Partn…agentur Hamburg	13
30=	Berlin Wall (Dank se…niture store Turkey)	DDB&Co., Istanbul	13
33=	Reunion (Avis South Africa)	Ireland/Davenport, Johannesburg	12
33=	Oceanes Initiatives campaign	Y&R Paris	12
33=	Animals, People (Corbis)	Leo Burnett Lisbon	12
33=	Cards, Balloons, Nails (Volkswagen)	AlmapBBDO, Sao Paulo	12
33=	Musical Creatures Fi…der (The Fridge UAE)	TBWA RAAD Dubai	12
33=	Aircraft/Baby/Prisma…ossing/Square Trails	Ogilvy Frankfurt	12
39=	Moby Dick, le Petit Prince, Don Quixote	Y&R Colombia	11
39=	Plasticine (Museum of Childhood UK)	Abbott Mead Vickers BBDO, London	11
39=	SAMU Social (Campaig…sation (SAMU France)	Publicis Conseil, Paris	11
42=	Tower Hamlets Texting Print campaign	Abbott Mead Vickers BBDO, London	10
42=	Brown Bear, Grey Seal, Gorilla (Bund)	Scholz & Friends Berlin	10
42=	A Bad Part Affects t… (Volkswagen Brazil)	AlmapBBDO, Sao Paulo	10
42=	Symmetry 1/Symmetry 2/Symmetry 3	TBWA Paris	10
42=	Oceanes Initiatives – Can	Y&R Paris	10
42=	Batelco Directory Ho…el (Batelco Bahrain)	FP7 Manama Bahrain	10
42=	Chameleon (Reckitt Benckiser)	Euro RSCG Bangkok Limited	10
42=	Charlie (AIDES)	Goodby, Silvers…, San Francisco	10
42=	Crossfox – The Compa… (Volkswagen Brazil)	AlmapBBDO, Sao Paulo	10
42=	Organic Poo	Leo Burnett Hong Kong	10
42=	Life Lost (St. Johns Ambulance UK)	BBH London	10

Top Outdoor and Poster campaigns

1	Decode Jay-Z With Bing (Bing/Jay-Z USA)	Droga5 New York	40
2	Heaven and Hell (Samsonite)	JWT Shanghai	38
3	Save the beach hotel	JWT Madrid	22
4=	The BMW Light Wall ‘…ction’ (BMW Germany)	Serviceplan Munich	21
4=	The Friendship Machine (Coca-Cola)	Ogilvy Argentina	21
4=	Little Accident? (Allsecur Netherlands)	Ogilvy Amsterdam	21
7=	Smelling Salts (Harvey Nichols)	Y&R Dubai	17
7=	Little Black Book (Harvey Nichols)	Y&R Dubai	17
7=	Defibrillator (Harvey Nichols)	Y&R Dubai	17
7=	Big Noses	Del Campo Nazca…i, Buenos Aires	17
11=	Male Stripper (Interbest)	Y&R Not Just Fi…The Netherlands	16
11=	Adidas Sky Comic (Adidas Japan)	TBWA/Hakuhodo Tokyo	16
11=	Target Kaleidoscopic…tacular (Target USA)	Mother New York	16
14=	Perspectives – Riot.Smuggling, Exploitation	McCann Erickson Malaysia	15
14=	Sandwich (Walkers UK)	Abbott Mead Vickers BBDO, London	15
14=	Chameleon (Reckitt Benckiser)	Euro RSCG Bangkok Limited	15
14=	Music See What it’s …f (Billboard Brazil)	AlmapBBDO, Sao Paulo	15
18	Burma (Human Rights Watch)	JWT New York	14
19=	Movie Flowcharts (CANAL+ France)	BETC Euro RSCG, Paris	13
19=	Action Man & Sindy (…ti Van Melle France)	DDB Paris	13
19=	The 250km Wave (Kyushu Railway Company)	Dentsu Tokyo	13
22=	Speed Camera Lottery…/ Blue Technologies)	DDB Stockholm	12
22=	Trailer (IKEA Curtains China)	Leo Burnett Hong Kong	12
22=	All Terrain (Ets. Kettaneh Lebanon)	IMPACT BBDO Beirut	12
22=	A Campaign Designed …ration South Africa)	TBWA Hunt Lascaris Johannesburg	12
26=	Eurostar (Campaign) …me (Eurostar France)	LEG Paris	11
26=	The Bicycle Cap	Leo Burnett Madrid	11
26=	Melting Car (Perrier France)	Ogilvy Paris	11
26=	Wrangler “Flying Man” campaign	Fred & Farid Paris	11
26=	Not your everyday everyday	Havas City	11
26=	SAMU Social (Campaig…sation (SAMU France)	Publicis Conseil, Paris	11
26=	12 Second Strip (Renault Wind Roadster UK)	Publicis London	11
26=	Billboard powered by Oranges	DDB Paris	11
26=	Apollo 13 Success (D…niture Store Turkey)	DDB&Co., Istanbul	11
26=	Vending Machine – Corelle Dinnerware	Grey Group China	11
36=	Oxford Circus (Google)	BBH London	10
36=	Mugshot 3 (Amnesty International)	Fuel Lisbon	10
36=	Spaceship (Lego Russia)	Leo Burnett Moscow	10
36=	Exchange Rates (Google)	BBH London	10
36=	James Ready Haircuts	Leo Burnett Toronto	10
36=	Marylebone (Google)	BBH London	10
36=	Personalized Towels (Harvey Nichols)	Y&R Dubai	10
36=	Ticket Reservations (Google)	BBH London	10
36=	James Ready Fall & C…(James Ready Canada)	Leo Burnett Toronto	10
36=	Taxi Numbers (Google)	BBH London	10
36=	Travel Updates (Google)	BBH London	10
36=	Airhorn (Harvey Nichols)	Y&R Dubai	10
36=	With 10 Years Of Life (Toshiba Corporation)	Dentsu Tokyo	10
36=	Seafood Aquarium (LG Electronics)	Y&R Thailand	10
36=	Latest Scores (Google)	BBH London	10
36=	Heroes and Villains (Sony)	Leo Burnett Madrid	10
36=	Picadilly Circus (Google)	BBH London	10
36=	Virtual Store (Tesco)	Cheil Worldwide Seoul	10
36=	Knee Osama Bush	Sorento Healthcare Communications	10
36=	Altitude Sickness Pills (Harvey Nichols)	Y&R Dubai	10
36=	Restaurant Reviews (Google)	BBH London	10
36=	Leicester Square (Google)	BBH London	10
36=	Mugshot 1 (Amnesty International)	Fuel Lisbon	10
36=	Big Stain	Saatchi & Saatchi Guangzhou	10
36=	The Honest Store (Honest Tea)	SS K New York	10
36=	Mugshot 2 (Amnesty International)	Fuel Lisbon	10
36=	Lipstick Stain Remover (Harvey Nichols)	Y&R Dubai	10

Top Digital campaigns

1	The Wilderness Downt…le Creative Lab USA)	@radical.media New York, USA	50
2	Wall of Fame (Edding Markers Germany)	kempertrautmann, Hamburg	49
3	Uniqlo Lucky Line (Uniqlo Japan)	Dentsu Tokyo	48
4	Old Spice Response C…rocter & Gamble USA)	Wieden + Kennedy Portland	46
5=	Sour/Mirror (Zenith Japan)	Masashi Qanta… Hiroki, Tokyo	29
5=	IKEA Lullabies	Forsman & Bodenfors, Gothenburg	29
7	Write The Future (Nike Netherlands)	Wieden + Kennedy, Amsterdam	28
8=	Pay With A Tweet (Innovative Thunder USA)	R/GA, New York	26
8=	Small Business Saturday (Amex)	Crispin Porter Bogusky, Boulder	26
10=	Have a Camper Day for iPad (Camper Spain)	Herraiz Soto, Barcelona	25
10=	Save as WWF (WWF Germany)	Jung Von Matt Hamburg	25
12	Ringtowns (Claro Guatemala)	Ogilvy Guatemala	22
13	Invisible Pop Up Store (Airwalk USA)	Y&R New York	21
14=	Attraction (INPES France)	DDB Paris	20
14=	Decode Jay-Z With Bing (Bing/Jay-Z USA)	Droga5 New York	20
16	Carlos (Canal+ France)	BETC Euro RSCG, Paris	19
17=	Touch the Rainbow – Cat	BBDO Toronto, Canada	18
17=	Uniqlo Lucky Counter (Uniqlo Japan)	Dentsu Tokyo	18
17=	Google Demo Slam (Google USA)	Johannes Leonardo, New York	18
17=	Street Art View	LODUCCA Sao Paulo	18
21=	Xylophone (NTT Docomo)	Drill Tokyo	17
21=	MINI Getaway (Mini Sweden)	Jung von Matt, Stockholm	17
21=	Who Killed Deon (The…ropolitan Police UK)	Abbott Mead Vickers BBDO, London	17
21=	A Hunter Shoots a Bear (BIC France)	Buzzman Paris	17
25	Doggelganger	Colenso BBDO, Auckland	16
26=	Uniqlo Avenue (Uniqlo USA)	School of the A…tute of Chicago	14
26=	Super Mega Rainbow Updater	TBWA London	14
26=	Kingmaker (X-Box UK)	McCann Erickson London	14
26=	Halo Reach: Remember Reach (Xbox)	AKQA, San Francisco	14
26=	Monet 2010 (RMN Fran…es Musees Nationaux)	Les 84 Paris	14
31=	Edding Digital Highlighter	kempertrautmann, Hamburg	13
31=	Directing Shadows (Moto Waganari Germany)	Ogilvy Frankfurt	13
31=	Sneakerpedia	SapientNitro London	13
31=	Big Noses	Del Campo Nazca…i, Buenos Aires	13
35=	Facebook Showroom (Ikea Sweden)	Forsman & Bodenfors, Gothenburg	12
35=	IHOBO iPhone app (Depaul UK)	Publicis London	12
35=	Graffiti (Aides France)	TBWA Paris	12
35=	The Johnny Cash Proj…ican Recordings USA)	@radical.media New York, USA	12
35=	Reunion des Musees Nationaux	Les 84 Paris	12
35=	Show us your Pizza	Crispin Porter Bogusky, Boulder	12
35=	Tabio Slide Show	Taiyo Kikaku Co. Ltd., Japan	12
35=	YouTube Life In A Day	rehabstudio in … (Creative Lab)	12
35=	Updater (Skittles Wrigley UK)	TBWA London	12
44=	Salute Trainer (Japa…Self Defense Forces)	Hakuhodo Tokyo	11
44=	Living Christmas Card (The Swedish Post)	Akestam Holst, Stockholm	11
44=	Nike+ GPS	R/GA, New York	11
44=	Hidden Heroes (Hi-Cone Germany)	Grimm Gallun Ho…amburg Germany	11
44=	Unbox The Banner (IKEA Germany)	Grabarz & Partn…agentur Hamburg	11
44=	Late Night (Doritos UK)	Abbott Mead Vickers BBDO, London	11
44=	Good Call (Batelco Bahrain)	FP7 Manama Bahrain	11

Top Integrated campaigns

1	Decode Jay-Z With Bing (Bing/Jay-Z USA)	Droga5 New York	40
2	American Rom (Kandia Dulce)	McCann Erickson Bucharest	35
3	Write The Future (Nike Netherlands)	Wieden + Kennedy, Amsterdam	25
4=	Water Mark (Diageo)	Leo Burnett Sydney	19
4=	Dortmund Concert Mil…Concerthall Germany)	Jung Von Matt Hamburg	19
6	The Ripple Effect (T…ommission Australia)	Grey Melbourne	17
7=	The Megane Experiment (Renault Megane UK)	Publicis London	14
7=	Photochains (Canon Australia)	Leo Burnett Sydney	14
9	Yellow Chocolate (Yellow Pages New Zealand)	Colenso BBDO, Auckland	13
10=	Pizza Turnaround (Domino’s Pizza USA)	Crispin Porter Bogusky, Boulder	12
10=	Vodafone Brand Campaign (Vodafone Egypt)	JWT Cairo	12
10=	12 Second Strip (Renault Wind Roadster UK)	Publicis London	12
10=	Gatorade Replay (Gatorade USA)	TBWA Chiat Day LA	12
10=	Watson (IBM USA)	Ogilvy New York	12
10=	Ready to Work (Levi Strauss & Co. USA)	Wieden + Kennedy Portland	12
16	Dulux Walls (Dulux UK)	Euro RSCG London	11
17=	Make a Move (Exotica Lebanon)	Leo Burnett Beirut	10
17=	Other People’s Painkillers	Germinal Comuni…on Spain Murcia	10
17=	Make A Better One Yourself, Then!	Hasan & Partners Helsinki	10
20=	Sorry we are not you…ectors Club Ukraine)	Leo Burnett Kiev Ukraine	9
20=	Who Killed Deon (The…ropolitan Police UK)	Abbott Mead Vickers BBDO, London	9
20=	Christmas Bargains	Lowe Brindfors, Stockholm	9
20=	The 250km Wave (Kyushu Railway Company)	Dentsu Tokyo	9

Top talent

Top Chief Creative Officers

David Lubars	BBDO New York	387
Shahir Zag	Y&R Dubai	262
Alexander Schill	Serviceplan Germany	261
Olivier Altmann	Publicis Conseil	218
Marcello Serpa	AlmapBBDO Sao Paulo	194
Neil Johnson	DDB Singapore	149
John Hegarty	BBH	130
James McGrath	Clemenger BBDO Melbourne	124
Andrew Essex	Droga5 New York	124
Susan Credle	Leo Burnett Chicago	110
Rob Reilly	Crispin Porter Bigusky	102
Gideon Amichay	Shalmor Avnon Amichay Y&R Israel	98
Bobby Pawar	Mudra Communications India	91
Jeff Benjamin	Crispin Porter Bogusky	88
Thirasak Tanapatanakul	Creative Juice Bangkok	74
Harvey Marco	JWT New York	72
Bechara Mouzannar	Leo Burnett Beirut	72
Judy John	Leo Burnett Toronto	72
Marcus Rebeschini	Y&R Thailand/Singapore	70
Jose Montalvo	Ogilvy & Mather Mexico	68
Peter Nicholson	JWT New York	68
Leandro Raposo	McCann Erickson Madrid	59
Anselmo Ramos	Ogilvy Sao Paulo	59
David Guerrero	BBDO Guerrero Makati City	58
Steve Simpson	Ogilvy New York	58
Conway Williamson	Euro RSCG New York	53
Sergio Valente	DDB Sao Paulo	52
Josy Paul	BBDO Mumbai	52
David Droga	Droga5	52
Andrew Whitehouse	Fox P2 Cape Town	51
Wolfgang Schneider	Jung von Matt Hamburg	49
Bill Bruce	BBDO New York	48
Martin Pross	Scholz & Friends Berlin	47
Mark Figliulo	TBWA Chiat Day New York	47
Justin Gomes	Fox P2 Cape Town	47
Sergio Alcocer	Latinworks Austin	47
Andy Greenaway	Saatchi & Saatchi Guangzhou	47
Andrew Keller	Crispin Porter Bogusky	47
Manuel Techera	JWT Mexico	45
Ramiro Eduardo	Ogilvy Guatemala	43
John Hunt	TBWA Hunt Lascaris South Africa	41
Trong Tantivejakul	Y&R Thailand	41
Hernan Ponce	Ponce Buenos Aires	41
Sebastian Vacherot	Publicis Conseil Paris	40
Kevin Roddy	BBH New York	38
Dan Wieden	Wieden + Kennedy USA	38
Tor Myhren	Grey New York	38
Lee Clow	TBWA Chiat Day	38
Gary Scheiner	Rosetta New Jersey	38
Christian Mommertz	Ogilvy Frankfurt	37

Top Executive Creative Officers

Nick Worthington	Colenso BBDO Auckland	303
Paul Brazier	AMV BBDO London	288
Greg Hahn	BBDO New York	221
Ant Keogh	Clemenger BBDO Melbourne	215
Ralf Heuel	Grabarz + Partner Hamburg	193
Mark Fitzloff	Wieden + Kennedy Portland	176
James Mok	DraftFCB Auckland	173
Mariano Serkin	Del Campo Nazca Saatchi Argentina	172
Maxi Itzkoff	Del Campo Nazca Saatchi Argentina	172
Ian Reichenthal	Y&R New York	165
Mike Smith	BBDO New York	164
Andy DiLallo	Leo Burnett Sydney	162
Elvis Chau	JWT Shanghai	160
Scott Vitrone	Y&R New York	157
Yang Yeo	JWT Shanghai	154
Joji Jacob	DDB Singapore	146
Rojana Chuasakul	JWT Shanghai	144
Nick Gill	BBH London	143
Toby Talbot	DDB New Zealand	135
Jeff Kling	Wieden + Kennedy Amsterdam	130
Susan Hoffman	Wieden + Kennedy Portland	126
Gavin Simpson	Ogilvy Kuala Lumpur	122
Sascha Hanke	Jung von Matt Hamburg	120
Marcello Serpa	AlmapBBDO Sao Paulo	118
Dinu Panescu	McCann Erickson Bucharest	111
Catalin Dobre	McCann Erickson Bucharest	111
Calle Sjoenell	BBH New York	100
Pelle Sjoenell	BBH New York	100
Gastón Bigio	Ogilvy Argentina	99
Tzur Golan	Shalmor Avon Y&R Tel Aviv	98
Stephane Xiberras	BETC Euro RSCG Paris	90
Chacho Puebla	Leo Burnett Iberia	86
Paul Silburn	Saatchi & Saatchi London	86
Remi Noel	TBWA Paris	83
Peter Ignazi	BBDO Toronto	83
Bechara Mouzannar	Leo Burnett Beirut	82
Connie Lo	Leo Burnett Hong Kong	80
Enric Nel-lo	Shackleton Madrid	80
Adam Kean	Publicis London	79
Tom Ewart	Publicis London	79
Jason Williams	Leo Burnett Melbourne	78
Carlos Moreno	BBDO Toronto	77
Malek Ghorayeb	Leo Burnett Beirut	76
Alexandre Herve	DDB Paris	76
Monica Moro	McCann Erickson Madrid	74
Anselmo Ramos	Ogilvy Brazil	74
Pablo Colonnese	McCann Erickson Madrid	74
Gavin McLeod	M&C Saatchi Sydney	74
Charley Wickman	Leo Burnett Chicago	74
Susan Westre	Ogilvy Paris/New York	69

Top Copywriters

1	Shahir Zag	Y&R Dubai	237
2	Marc Wong	JWT Shanghai	154
3	Eric Kallman	Wieden+Kennedy Portland	140
4	Craig Allen	Wieden+Kennedy Portland	138
5	Freddie Powell	Wieden+Kennedy Amsterdam/Londoin	136
6	Stuart Harkness	Wieden+Kennedy Amsterdam/London	130
7=	Spencer Lavellee	Droga5 New York	124
7=	Adam Noel	Droga5 New York	124
9	Mark Lewis	BBH London	120
10	Florin Florea	McCann Erickson Bucharest	116
11	Ebba Hult	Wieden+Kennedy Amsterdam	110
12=	Anders Hegerfors	Forsman & Bodenfors Gothenburg	103
12=	Fredrik Jansson	Forsman & Bodenfors Gothenburg	103
14=	Lisa Glock	Jung von Matt Hamburg	101
14=	Henning Mueller-Dannhausen	Jung von Matt Hamburg	101
16	Steve Persico	Leo Burnett Toronto	97
17	Diego Medvedocky	Del Campo Nazca Saatchi Argentina	95
18=	Nicolas Vara	Ogilvy Argentina	93
18=	Christoph Gaehwiler	kempertrautmann Hamburg	93
20=	Henning Robert	Jung von Matt Hamburg	91
20=	Kalpesh Patankar	Y&R Dubai	91
22	Adam Chan	Ogilvy & Mather Kuala Lumpur	89
23=	Veronique Sels	Publicis Conseil	88
23=	Sam Oliver	DDB London	88
25	Jared Elms	Jared Elms	86
26	Rana Khoury	Leo Burnett Beirut	85
27=	Aidan McClure	Abbott Mead Vickers BBDO London	83
27=	Andreas Schriewer	Serviceplan Munich	83
29=	Samuel Weiss	kempertrautmann Hamburg	82
29=	Andre Kassu	AlmapBBDO Sao Paulo	82
29=	David Weinstock	EuroRSCG New York	82
29=	Eric Baldwin	Wieden+Kennedy Portland	82
29=	Jason Bagley	Wieden+Kennedy Portland	82
34	Robert Cuff	EuroRSCG New York	81
35=	Elle Bullen	Leo Burnett Melbourne	78
35=	Donevan Chew	Ogilvy & Mather Kuala Lumpur	78
35=	Andrew Woodhead	Leo Nburnett Melbourne	78
38=	Peter Kain	BBDO New York	77
38=	Josselin Pacreau	Y&R Paris	77
40=	Renato Simoes	AlmapBBDO Sao Paulo	76
40=	Kimberley Ragan	Colenso BBDO Auckland	76
40=	Tristan Daltroff	Buzzman Paris	76
40=	Matthew Lancod	Publicis London	76
44=	Lester Lee	DDB Singapore	75
44=	Martin Lundgren	DDB Stockholm	75
46	Jan Hendrik Scholz	Jung von Matt Hamburg	74
47=	Tan Chee Keong	Ogilvy Kuala Lumpur	72
47=	Fatima Merhi	Leo Burnett Beirut	72
49=	Farid Mokart	Fred&Farid Paris	70
49=	Frederic Raillard	Fred&Farid Paris	70

Top Art Directors

1	Shahir Zag	197
2	Komal Bedi Sohal	159
3	IGNACIO FERIOLI	158
4	Ionut Cojocaru	155
5=	Surachai Puthikulangkura	154
5=	Danny Li	154
5=	Haoxi Lv	154
5=	Rojana Chuasakul	154
5=	Hattie Cheng	154
10	Freddie Powell	152
11	Craig Allen	150
12	Stuart Harkness	146
13	Eric Kallman	138
14	Matt Fitch	130
15	Jon Kubik	124
16	Andra Badea	116
17=	Laurentiu Stere	111
17=	Michael Kittel	111
19	Chris Thurman	110
20	Gavin Simpson	108
21=	Alexander Norvillas	101
21=	Yee Wai Khuen	101
23	Anthony Chelvanathan	97
24	Damjan Pita	91
25=	Shishir Patel	88
25=	Simon Jasper Philipp	88
27=	Marcos Medeiros	86
27=	Steve Peck	86
29	Laurent Simon	83
30=	Natasha Maasri	82
30=	Stefan Walz	82
32	Simon Higby	80
33=	James Orr	78
33=	Rebecca Johnson-Pond	78
35=	Staffan Lamm	77
35=	Kalpesh Patankar	77
35=	Sebastien Guinet	77
35=	Gianfranco Arena	77
38=	Louis Audard	76
38=	Robert Amstell	76
38=	Bruno Prosperi	76
41	Khalid Osman	75
42	Thirasak Tanapatanakul	74
43	Caroline Farra	72
44=	Christoffer Persson	70
46=	Jonathan Gurvit	69
46=	Jeffrey Da Silva	69
46=	Krystel Hoche	69
46=	Steve Cochran	69
50	Leif Johannsen	68

Contact

The Directory Big Won Rankings has been tracking awards across all media categories since 2006 and ranking agencies by the quantity and quality of creative awards won. Prior to that, as The Won Report, it was an annual analysis of awards won specifically in the field of Direct Marketing.

The Big Won is edited by Patrick Collister, publisher of Directory magazine, and former Executive Creative Director of Ogilvy London.

For further rankings or more information about the rankings by country or by region, please email Patrick@directnewideas.com or telephone +44 (0)1622 884712.

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