10
June, 2010
June, 2010
Welcome
New Car Owner’s Manual
The agency chose to dramatise a human truth: new cars are great, but they do take a bit of getting used to. The ‘New Car Owner’s Manual: Your Guide To Frequently Encountered Problems’ brought this insight to life. After all, they’re nice problems to have.
Categories
Create your own cool
The solution was to tap into something that teens would be interested in: self-expression and creativity. A highly engaging campaign was created, which gave teenagers the opportunity to design their own Dunlop Volley shoes (a cool Australian youth brand) in 3D. They could then view their designs using Augmented Reality technology and share them with their friends through social media to attract votes. The two designs with the most votes would actually get made into a pair of shoes.
Big Meeting Mug
They may not know the specifics, but given the hype surrounding virtualisation, CIOs are well aware of its benefits. The hard part is selling it to their Chief Financial Officer, and convincing him to finance the set-up costs – particularly in this economic climate.
Qualifying Games Viral Campaign
The tack the FFA adopted was to promote the opposition the Socceroos were going to have to face (Uzbekistan, Bahrain, Qatar and Japan) as being fierce adversaries, quite capable of knocking Australia out of the tournament.
Earth In Your hands
By combining augmented reality with data capture, personalisation and live data streaming the agency believe they have created a world-first.
TenGrandisBuriedHere.com
Burying $10,000 on the internet and challenging people to find it was a world-first. The entire campaign lived in social media. Not a single cent was spent on bought media.