6
September, 2009
September, 2009
Welcome
Foosball 09 Competition – BMF Sydney
To get creatives to enter the competition, the idea was to tell them that in these tough times they were playing for their jobs.
Categories
Take the Wheel – Whybin\TBWA\Tequila
The new Nissan 370Z is a wonderful toy for a certain kind of boy. The agency knew exactly who they were talking to and how he could be engaged.
Call for Entries – DDB Sydney
Why are so many of the PR shots of creative luminaries that appear in the trade press so cheesy? DDB Sydney took this insight and used it to create a witty 22-page booklet to help winners of the 2009 AWARDs make sure they end up looking fabulous.
Turd
DraftFCB play on the keenly developed sense of irony creative directors share with this campaign for Oktober.
FA CUP
The proposition was that Setanta is the “voice of the terraces.” The creative solution was to use headline driven ads, which worked equally well in both print and online, and reflected the voices of real fans.
3 from 10
CCIA is the only independent medical research institute in Australia dedicated to finding a cure for childhood cancer. The odds on surviving cancer aren’t that good – and placed the message in the one environment where it would be most relevant and most shocking ie. a betting shop.