The pub with no sport

The brief was to sell AUSTAR sport (a pay TV package) to Australian country pub owners. The high price point for AUSTAR sport is a significant barrier for pub owners. To break through this, the agency needed to convince them that AUSTAR sport is absolutely essential for attracting customers - as essential as beer! To do this, they took the iconic Australian song “The pub with no beer” and rewrote the lyrics so the song became “The pub with no sport”.

Cake

A mailing of a real cake to get the attention of financial controllers in a highly competitive marketplace and celebrate CBA's high interest rates.

Swear Jar

To persuade clients to switch to a more expensive product, Fuji Xerox sent them a swear jar that could be used everytime an annoying paper jam occurred and to save the extra pennies to afford a more reliable office equipment.

Ref’s Pack

To celebrate its first birthday, Sports channel Setanta sent a referee's kit (including whistle, pencil and notebook) to Australia's top 80 sports journalists to make sure they didn't miss any big game.

BizThinkTank

To help Optus cut through in the small-to-medium business (SMB) market, the agency developed a truly integrated relationship building and lead generation campaign. The core of the campaign was a content-rich small business website, containing a reality TV show called 'Yes Coach'. They drove traffic to the site using press, radio, banners, eDMs and advertorials.

Whodunnit?

This second viral, a follow-up to last year's successful 'Moonwalking Bear', was designed to shock viewers into realising how easy it is not to notice things – like cyclists.