The $100m press ad – DraftFCB Shimoni Finkelstein, Tel Aviv Gindi Holdings A simple insight and, for the client, kerching!
An ambient campaign using an ambulance as the medium to communicate the urgency in which blood is needed and to encourage donations.
A mail pack containing a piece of lawn with a personalised ‘reserved’ sign to remind Tel Aviv’s leading restaurants to book their place in Hayarkon Park for the 12th Ha-Ir ‘Taste the city’ event.
A mailpack in the form of a ‘top secret’ detective file containing Polaroid style snapshots of the new Audi TT to attract potential buyers to the Audi showroom.