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June, 2010
June, 2010
Welcome
Trojan Horse
The team wanted to show how a single idea, well crafted and executed, can break through seemingly impenetrable walls to reach its target and achieve success. The story of the Trojan horse was the perfect example of this and the agency’s creative leap was to dramatise the metaphor with a mailing of a scale model of the equine original.
Categories
The Power of One Ringgit
ING sent out the invitation in the form of a Malaysian one ringgit note, only this particular note had a little girl’s face on it. The note was folded in such a way that the recipient was encouraged to interact with it to make the little girl smile. The message was, one ringgit is all it takes to bring back her smile, so please join the Spread the Smile movement. Instructions were given on the note, along with details about the screening.
Almost Starred in Transformers 2
The idea was to send them each a storyboard for one of the main scenes in the movie. Except that the board was tweaked to show the recipient of the piece as the hero, as if they had been cast as the leading actor/actress.
Shamrock’d!
Shamrockd! – OgilvyOne, Kuala Lumpur Guinness Malaysia Approaching St. Pat’s day, Facebook users in Malaysia were given the chance to ‘improve’ their friends’ photos.
Facebook Friends – Arc Worldwide, Kuala Lumpur
Slowly but surely direct marketers are beginning to work out how to use social media like Facebook. Here people are drawn in before the truth is revealed.
HELP!
This installation for HELP had a very profound effect on the many who saw it and won an EFFIE.