9
December, 2009
December, 2009
Welcome
Long Letter
DM’s Longest Letter Ever – DraftFCB New Zealand The Herald on Sunday Readers spend an hour browsing through the newspaper on a Sunday so media buyers were challenged to spend the same amount of time on the letter.
Categories
Concrete Letter
Concrete Envelope – Y&R, Auckland Microsoft Direct mail gets a hammering – literally. And rather wonderfully.
The louder you are, the faster you go
The louder, the faster – DraftFCB, Auckland Prime TV A game for boys up to 60. You power your car by making engine noises. Vroom vroom.
Thank You Notes
Thank You Notes – Rapp, Auckland Heinz Wattie’s If you’re a dog owner, now you have the opportunity to say thank you to your four-legged friend.
Step out of the cow pats – DraftFCB, Wellington
An invitation to farmers to visit Genesis Energy’s stand based on the insight that farmers don’t get away from the farm very often.
The Big Bite – Saatchi & Saatchi Wellington
This invitation to a fund-raising dinner at Wellington Zoo asked recipients to imagine they were on the menu.