10
June, 2010
June, 2010
Welcome
Virginity Map
Because the plotlines of Go Girls often revolve around “who’s sleeping with who,” a racy website was created where users could not only find intimate knowledge about the show’s characters but they could share some of their own.
Categories
Flip Book
The message appeared in the form of a flip-book in New Zealand’s most popular car magazine, NZ Performance Car. Using page numbers as an indication of speed, an illustrated car crashes into the number on page 58, followed by the message that most crashes happen between 50 - 60kph.
Yellow Chocolate
Regular New Zealander Josh was invited to create and launch a chocolate bar to New Zealand that tasted of yellow using only businesses he could find in Yellow to help him. TV spots highlighted his progress, pointing consumers to his website to watch webisodes, chat, make suggestions, and learn about the businesses that were supporting him. They could also join his fan page on Facebook and sign up for tweets.
Long Envelope
The idea was to take prospects on a ‘journey’ that demonstrated how the frugality of a BMW diesel can allow owners to have the occasional, well-earned, old-fashioned ‘to-hell-with-it’ moment of decadence.
Track Day Invitation
In place of a test drive, the target audience of 1500 existing and potential GTi owners was invited to a private Track Day, where they could put a new Golf GTI through its paces on a closed race-track.
Fish Hook
The envelope was constructed with a piece of fishing line and a bright yellow tag protruding through the top. When you pulled at the fishing line, it ripped open the envelope so you literally reeled in the contents.