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Aim Proximity New Zealand managed to convey Vodafone New Zealand's technical superiority in a really simple way. As a result, over 35% of the competition's customers are considering switching.
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BMW Seeks Opinionated Porsche Drivers
Subverting the traditional car launch process, a mysteroius package containing an mp3 player was sent to the main competitor's most loyal clients. The mp3 message invited the recipient to a top secret preview test drive.
Mailbox DVD Player
To create brand awareness about their DVD rental service, Fatso demonstrated the idea of the DVD being delivered straight to the mail box by transforming letterboxes into DVD players.
No One Will Know You Are Gone
To promote its new mobile broadband for Macs to the New Zealand creative community, top creatives were sent a life-size inflatable 'creative body double' to help them escape from the office without anyone realising they were gone.
My Greatest Feat
‘My Greatest Feat’ was a two-week school activity programme to advertise McDonald's commitment to combating obesity.
The Tree House Restaurant
In New Zealand, Yellow Pages is seen as an old fashioned book. The agency wanted to show the opposite by building a restaurant. In a tree.