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December, 2009
December, 2009
Welcome
John Smith’s Travel Diaries
John Smith’s Travel Diaries – Proximity, Lisbon ANA, Airports of Portugal How do you persuade airline route planners to keep flying to Lisbon? You show them how much there is to see and do there.
Categories
Zurich Opt-In
Opt-In – Publicis Dialog, London Zurich Motor & Home Insurance In Directory 13 are both the longest letter ever in DM (Herald on Sunday) and the shortest, this letter for Zurich.
From Here To There – Proximity Portugal
Since two banks had joined together to offer a new service, Proximity Lisbon joined together their separate letters.
Lima Bakkana (Bakkana File)
To encourage repair shops to use original Ford parts, Ford sent them a file with instructions on how to use it to get the best out of non-Ford parts. Because only Ford parts are guaranteed.
Doctor On Emergency
An ambient campaign that used the familiar iconography of a doctor’s vehicle badge to raise awareness and donations for Médicos do Mundo.
Fresh Paint
A ‘freshly painted’ mailing to invite people to the opening of Lisbon Airport’s newly refurbished Free Shop area.