St. Valentine´s Day is the most romantic day of the year. Men and women give and receive presents from their partners so the agency thought Calle 13 should give presents too. But, of course, the channel is more about action and drama than soppy love stuff so two completely different mailings were created.
The creative treatment centres on a very bizarre spokesperson: a bodiless man. This is Enrique Carboni Junior, a.k.a. ‘Quique the Head’, a 27 year-old Argentine born with an extremely rare condition: a head but no body.
Visitors to the Festival of Horror Films get a horrifying text message the moment they arrive.
This campaign turns a simple bit of promotional activity in a supermarket mall into a bigger, deeper brand experience online. Sweet, says our guest editor.
The interesting thing about The Signal is that the idea relied on good old-fashioned mail to get an online idea going.
Shackleton and the Pay TV consortium in Spain show what can happen when the trust level is high between client and agency.