11
June, 2010
June, 2010
Welcome
Dirty Envelope
The first part of the campaign involved an envelope, which landed on the prospect’s doormat splattered with paint, dust and oil, and a muddy footprint right across the middle. A message on the front of the pack asked: “Does your business day look a bit like this?”
Categories
Have We Gone Too Far?
Asking the question, ‘Have we gone too far?’, DM packs featuring a spoof tube of Marmite Toothpaste were sent out across the UK. The recipient was told that though this could have been a step too far, Marmite had however launched the first savoury cereal bar.
Deutsche Bahn Festival Campaign
3Sixty research revealed that many young people post video diaries of their interrailing trips around Europe on YouTube and Facebook. They like to tell the stories of their experiences and adventures and hear those of their friends. As well as this insight, research showed that they are often more interested in music festivals abroad than at home, where they can be expensive wash-outs. Big-name rock bands and sunshine, what more could they want?
10 Downing Tweets
http://www.10downingtweets.co.uk/ is a twitter aggregator that aims to capture the mood of the nation during the election period. The site aggregates all Twitter mentions of the various parties and leaders, allowing people to see who’s generating the most noise and discover the hottest topics of the day.
3D Rugby
Thousands of rugby-loving O2 customers were given a ‘virtual seat’ at Twickenham for England’s Six Nations home games. How? By creating live 3D broadcasts of the matches at 40 cinemas nationwide and giving O2 customers ‘Priority’ access to tickets.
Help the Oversharers
The campaign was launched on Facebook, the epicentre of oversharing, with some unique Facebook functionality. People who downloaded the Pringles plugin, when they saw a friend’s silly status, just needed to click the Overshare button. This generated a customisable message that directed the friend to the ‘Help the Oversharers’ website (www.helptheoversharers.com) to play around with more cool content.