16
March, 2010
March, 2010
Welcome
Inheritance campaign
A pack was mailed out purporting to come from a firm of solicitors informing the recipient that he could be in line for an inheritance from a possible Aussie ancestor. The inheritance? A year’s supply of Foster’s.
Categories
The Heinz Baby Club
The challenge was to develop a baby club which was sufficiently different from all the other similar clubs out there to become a young mum’s favourite source of information about nutrition during pregnancy and in the first years of her baby’s life.
Twitmas Tree
The agency took the traditional Christmas wishing tree and moved it online, inviting friends, clients and colleagues to contribute their wish by using Twitter.
It’s handraising not fundraising
The agency created the ihave website (ihave.org.uk) and asked 25 deserving charities what resources they could really do with in 2010. Which items might they struggle to find in the year ahead what with tighter budgets?
Lynx After Hours
The After Hours section in the Lounge is where visitors could see what actual Lynx girls got up to ‘After Hours’ (after a busy day looking gorgeous).
The last place you want to go
The Dixons.co.uk site is single-minded in its objective to provide consumers with the very latest technology at the keenest prices. To do this, it uses a compelling price guarantee to match the key competition both on and offline.