15
March, 2010
March, 2010
Welcome
Start Thinking Soldier
To influence those who were not already interested in the Army required a completely new communications model. Somehow the idea had to buy the time to build a relationship with these more distant prospects.
Categories
Josh’s Band
The agency started by interviewing the general public on the streets of Manchester and London about what they would do with free texts and internet for life. While filming these vox-pops on Brick Lane in London, a young man called Josh said he’d use his free texts and free internet to start a superband.
Operational Effectiveness
Operational Effectiveness – Archibald Ingall Stretton 02 Here’s how an IT Manager can lose a dozen of his job titles (such as CEO Testing Mobile Chargers).
Nip and Tuck
Nip and Tuck – CMW London Peugeot The new car has had cosmetic surgery so the pack arrives in bandages.
Autumn Mailing
Change4Life Autumn campaign – EHS, London COI/Department of Health Bright and cheery ways to help tackle obesity from those bright and cheery folk at EHS
Dinosaur
Dinosaur – Iris Worldwide, London Iris Worldwide Big network agencies are lumbering creatures from the Pleistocene. This mailing suggests Iris could be better adapted.