Welcome to Directory 12

This month’s Guest Editor is Dave King, Executive Creative Director of AIM Proximity New Zealand. Dave has won just about every major award going except a Gold Lion at Cannes. He got two Silvers this year and won the Grand Prix at The Caples but he is still driven to do better work for clients who appreciate that more engaging ideas lead to more handsome returns. Dave selected the 36 campaigns that are featured in Issue 12 and found the time to write a few words about what he’s going to be doing to help his agency emerge from recession smiling.

Filed under: | Issue 12 |

From Here To There – Proximity Portugal

Since two banks had joined together to offer a new service, Proximity Lisbon joined together their separate letters.

Personal Effects Pack – Tullo Marshall Warren, London

Finding yourself looking through the possessions taken from the body of a young man who has committed suicide – a shocking idea.

Step out of the cow pats – DraftFCB, Wellington

An invitation to farmers to visit Genesis Energy’s stand based on the insight that farmers don’t get away from the farm very often.

1 Litre Cube – The Jupiter Drawing Room, Cape Town

Ever wondered what a cubic litre of space looks like? Now imagine 3,999 more and you have the load capacity of the new Hyundai van.

Ettiquette Book – Ogilvy Amsterdam

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