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December, 2009
December, 2009
Welcome
Welcome to Directory
Spookily interesting 35 case studies plus 10 Gold winners from the UK 2009 DMA Awards. 45 examples of great, recent direct campaigns for you. For visitors, we give you all the editorial FREE. And 8 case histories FREE.
Categories
Operational Effectiveness
Operational Effectiveness – Archibald Ingall Stretton 02 Here’s how an IT Manager can lose a dozen of his job titles (such as CEO Testing Mobile Chargers).
The World’s Longest Business Card
The Worlds Longest Business Card – BWM Sydney Australia Post How they drummed up an audience in Australia for Directory’s very own Patrick Collister
Nip and Tuck
Nip and Tuck – CMW London Peugeot The new car has had cosmetic surgery so the pack arrives in bandages.
Long Letter
DM’s Longest Letter Ever – DraftFCB New Zealand The Herald on Sunday Readers spend an hour browsing through the newspaper on a Sunday so media buyers were challenged to spend the same amount of time on the letter.
Autumn Mailing
Change4Life Autumn campaign – EHS, London COI/Department of Health Bright and cheery ways to help tackle obesity from those bright and cheery folk at EHS