In The Dark – Greymatter, Johannesburg Absa The day after the power-cuts started in Gauteng, homeowners got this mailing suggesting one way of dealing with the blackouts.
Dinosaur – Iris Worldwide, London Iris Worldwide Big network agencies are lumbering creatures from the Pleistocene. This mailing suggests Iris could be better adapted.
John Smith’s Travel Diaries – Proximity, Lisbon ANA, Airports of Portugal How do you persuade airline route planners to keep flying to Lisbon? You show them how much there is to see and do there.
Winter Car-Kit – Stephens Francis Whitson, London More Th>n Insure with More Th>n and they actually give you something back for your money – in this case, everything you need to deal with a British winter.
When the post-room is slow, a nice cup of tea is what they need but when things are busy they need a caffeine hit. Trust FedEx to supply what’s required.
Concrete Envelope – Y&R, Auckland Microsoft Direct mail gets a hammering – literally. And rather wonderfully.