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The Directory Big Won Creative Rankings 2011

The ‘traditional’ agency no longer exists. All agencies are driven by decreasing budgets and by the migration of audiences to find solutions to their clients’ problems in areas other than the ‘traditional’ response of TV and print. So we see DDB London, a regular top agency in the Big Won rankings of the past through its press and TV now ranked the 5th most successful Digital agency in the world and Abbott Mead Vickers BBDO similarly achieving a Top 10 ranking as a digital agency and Colenso BBDO Auckland listed as the No.1 Direct agency in the world.

Filed under: Issue 21 | | | | | Editorials Issue21 |

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Cannes Alert! If you thought of coming along, my Show n Tell of Cannes Direct winners at the MMC is TONIGHT not tomorrow as I thought. 3 days agoAm at the Mail Media Centre tomorrow showing the Cannes Direct winners. Hope there will be vin rose so we can get into the Cannes mood. 3 days agoTrying to make sense of Cannes 2011. Ripple Effect (Grey Melbourne) deserved better than Bronze in Integrated, surely?? http://t.co/D3urydj 3 days agoSorry but Nike winning the Grand Prix for Film is SO predictable. Better advertising by far, but also from W+K: http://t.co/SvwqHoi 5 days agoBrands acquiring values to make sense to people. A Silver winning example from Levi's. http://t.co/qPluvwT 5 days agoThink the Silvers that won at Cannes Integrated more inspiring than the Golds. Love this from Jung von Matt: http://t.co/bR7Lcs1 5 days ago

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Mail Media Centre

Inspiration Information Innovation

The Case for the Directory Big Won Rankings

“Where are we?” I hear you ask. “Did we beat DDB?” “How can we be one of the most awarded agencies and I’m not on the top ECD’s list?” Such important questions - dueling for significance only with the one that I suspect the more abstemious in our midst are asking: “WTF?!” And I do think that you have to admit it’s a fair query. Because let’s be honest - The Big Won Report does look suspiciously like a kind of KFC for egomaniacs gorging on their vanities.

Filed under: Issue 21 | | | | | Editorials Issue21 |

Consolidation

The problem was that SMB’s receive a lot of mail every day. A lot of it junk, or dull and boring. To get across the idea of saving costs and to get noticed, something out of the ordinary was required.

Filed under: | Issue 21 | | Mail & Door Drops | | Telecommunications | | UK |

EFFIE Call for Entries

The New Zealand Effie Awards honour the country's most effective advertising. But with entry numbers flat-lining and both agencies and clients viewing these awards with either dread or suspicion, something needed to be done to restore both credibility and participation.

Filed under: | Issue 21 | | Mail & Door Drops | | Self-promotion | | New Zealand |

The Textbook Beer Burger Shoe

Kalahari.net was launched South Africa in February 2010 as a platform on which to buy and sell both new and used books, DVD’s, CD’s and games.

Filed under: | Issue 21 | | Drinks | Food | | South Africa |

Stone, Twig, Water

Potential Grand Cherokee drivers were mailed a box, within which were objects from faraway places. A rock from Patagonia, a twig from the Amazonian rainforests of Peru and water from a lake in Tierra del Fuego.

Filed under: | Issue 21 | | Mail & Door Drops | | Automotive | | Brazil |