Help the Oversharers

The campaign was launched on Facebook, the epicentre of oversharing, with some unique Facebook functionality. People who downloaded the Pringles plugin, when they saw a friend’s silly status, just needed to click the Overshare button. This generated a customisable message that directed the friend to the ‘Help the Oversharers’ website (www.helptheoversharers.com) to play around with more cool content.

Qualifying Games Viral Campaign

The tack the FFA adopted was to promote the opposition the Socceroos were going to have to face (Uzbekistan, Bahrain, Qatar and Japan) as being fierce adversaries, quite capable of knocking Australia out of the tournament.

It’s handraising not fundraising

The agency created the ihave website (ihave.org.uk) and asked 25 deserving charities what resources they could really do with in 2010. Which items might they struggle to find in the year ahead what with tighter budgets?

Travel Channel – Kidnap!

Kidnap! – Rapp, New York The Travel Channel Mind-boggling numbers from Rapp NY, who have created a game which has been played 250 million times on Facebook so far.

A Tricky Game of Tipple Toppling

Topple a Tipple – Story, Edinburgh Ardbeg whisky How many blocks of peat can you pull before the pile becomes a heap?

Ettiquette Book – Ogilvy Amsterdam

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