Because the plotlines of Go Girls often revolve around “who’s sleeping with who,” a racy website was created where users could not only find intimate knowledge about the show’s characters but they could share some of their own.
Bo Brundin had been an actor who had spent time in America, appearing in “The Great Waldo Pepper” with Robert Redford. When he returned to Sweden at the age of 72, he set out to recreate his bachelor pad in Manhattan from the 60’s in his house in Östhammer. He wanted to recapture his youth but all he had was an original picture and the memories from the best time of his life.
The solution was to tap into something that teens would be interested in: self-expression and creativity. A highly engaging campaign was created, which gave teenagers the opportunity to design their own Dunlop Volley shoes (a cool Australian youth brand) in 3D. They could then view their designs using Augmented Reality technology and share them with their friends through social media to attract votes. The two designs with the most votes would actually get made into a pair of shoes.
When Scott Vitrone, Ian Reichenthal (both Creative Directors at Y&R New York) Gerry Graf (Executive Creative Director of Saatchi & Saatchi New York), Tony Granger (now Global Creative Director for Y&R) or David Droga (the CEO and Chief Creative Officer of Droga5) Googled themselves, they saw a personalized message from Alec asking for a job. The message linked to his online portfolio. He used Google Ad Words and buying the words cost him the grand sum of $6.
When Memac Ogilvy & Mather noticed how many people tweeted about Toblerone on Twitter, they decided to turn these tweets into ads. After all, these were people describing their Toblerone experiences in real-time. What better way to support the ‘Lost in the Toblerone Triangle’ campaign?
A complete stranger (actor) approached people on the street, on their doorsteps or in their offices and asked them for private information about themselves and their families. He asked for their credit card pin codes and to see their holiday pictures. Naturally the responses were negative and people were disconcerted by the nosy parker. A hidden camera caught their reactions on video.
