About
Directory is a quarterly showcase celebrating the best direct marketing from around the world.
Creating meaningful connections with consumers is the key to good direct marketing. Yet a campaign that entices a 2% response is often said to be a success. Forget what the other 98% thought.
From mail through to digitial, SMS, ambient and press, Directory showcases the new direct marketing ideas that cut through.
It aims to provide direct marketing practitioners with a map of new trends in DM, an update on competitive activity, a source of inspiration and key insight into developments in their sector. It's also about encouraging work that is more thoughtful, more polite and more engaging.
Directory is published quarterly in hard copy and DVD-ROM format.
