Pepsi Bottle Lights

Background

Pepsi was looking to extend its long-running ‘Sarap Magbago’ (change tastes good) campaign, providing real solutions to real problems that affect the environment, community and youth.

In the Philippines, where 40% of the population lives off less than $2 a day, daytime lighting is a scarce commodity for urban poor communities. Millions of homes have no natural light source so lights must be kept on day and night, causing electric bills to rise. More often than not, these families choose to live in the dark to keep their children fed. In the poorest areas, many have no electric light at all.