Mail & Door Drops
A personal message from Jennifer - Fundraising
Parkinson’s Victoria
Issue 25 | December 2012
Background
Parkinson’s Victoria (PV) funds research into Parkinson’s disease, providing support to the 80,000 Australians who suffer from it. However, the charity receives limited government support and relies heavily on private donations.
Like all charities, PV’s challenge is to turn an irregular trickle of donations into a steady flow.
Rather than attempt a mass-market communication and compete with all the other charities out there, this campaign targeted just 50 of Australia’s most influential business leaders to encourage them to consider donating to PV on an ongoing basis. To touch them, the message had to be as personal as possible.
This article is for Directory subscribers only
Login
People Also Read
- Brilliant Machines Rock
Issue 30, March 2014 - Evan
Issue 42, March 2017 - Trash Isles
Issue 47, June 2018