Untouchable Covers

Background

Lürzer’s Archive is a magazine that all creatives know and love, containing the very best advertising, photography and design every two months. However, they love it a bit too much. And instead of subscribing themselves, they often resort to pinching it from someone else. Sometimes referred to as The World’s Most Stolen Magazine, Lürzer’s wanted to raise awareness about what makes it so nickable – but raise subscriptions at the same time.