Mail & Door Drops
One Extra Day. One Extra Idea
Issue 25 | December 2012
Background
ZEA BBDO had no particular problems with any of their clients but because 2012 was a leap year with an extra day, February 29th, they thought they would give that day to their clients for some free ideas. Ideas they were not briefed to have but ideas which they believed might benefit their clients’ businesses.
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