Broadcast, Press & Inserts
Belgium at the John Caples Awards: From Zero to Hero
bpost and ACC (Association of Communication Companies Belgium)
Issue 25 | January 2013
Background
In 2011, bpost (the Belgian Postal Service) and ACC (Belgian association of communication companies) realized DM was no longer top-of-mind in the Belgian advertising industry. Proof of this problem: there were 0 (zero) Belgian entries at the 34th International John Caples Awards. In order to bring DM back top-of-mind, they wanted to motivate the Belgian advertising agencies to participate at the 35th International John Caples Awards in New York.