Mail & Door Drops
BMW M135i | The Fastest Christmas Song
BMW (Schweiz) AG
Issue 27 | June 2013
Background
In 2011, DraftFCB Zürich created “The Fastest Christmas Card In The World”, which captured over ½ million YouTube views.
In 2012, the challenge was to come up with a mailing to 3,000 BMW drivers in Switzerland, which would top that success.
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