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Connecting Euro

Serviceplan Group

Issue 27 | June 2013

Background

On December 10th 2012, the European Union received the Nobel Peace Prize. The award was also tribute to the Euro because despite the financial crisis, the Euro is the symbol of the European idea. In itself it is the single most important link between all the people of Europe.

The question was, how could the occasion be marked with a reminder to the people of Europe that they are connected in one entity?