Work for Will

Background

AT&T wanted to launch the Nokia Lumia 920, a new Windows 8 Phone.

The new interface had Live Tiles you could customise to bring you everything you need right when you needed it. It was, in short, like the ultimate personal assistant.

But in the age of iPhone dominance, getting people to switch to the Lumia 920 was not going to be easy. In order to sell it, people needed to try it.