Allforbear.com

Background

A digital project focused on the problems of polar bear preservation has been launched by BBDO Moscow. The interactive online project at http://allforbear.com aims to increase public awareness of the issue and involve many users.

With their natural habitat – ice – rapidly melting away, the 25,000 population of polar bears in the Arctic region is facing extinction. Estimates indicates  that only ? may survive by 2050, and the ice level last year has reached its minimum, showing a gap of the size of Turkey compared to the minimum level in 2007. The endangered future of the bears is made even worse by factors like climate change, fish migration, as well as poaching and pollution in the Arctic region.