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Background

Tourettes Syndrome (TS) affects over 300,000 people in the UK but awareness has been low. People affected by it can suffer from extreme symptoms, which
are often misunderstood as antisocial behaviour. In severe cases, this leads to complete social exclusion as they are effectively filtered out by an intolerant society.

The objective was to raise awareness of TS and challenge public attitudes towards the condition. The campaign attempted to overcome the social barriers that prevented sufferers from leading a normal life. As a charitable cause, TS was not well represented so another objective was to raise the profile of Tourettes Action, through this campaign.