Mail & Door Drops
A game where security is at stake
Issue 19 | June 2011
Background
Many consider IT security to be a diffuse issue and it is difficult to sell solutions to a threat that no-one quite understands or recognises.
210 selected companies in the following two segments:
- It managers.
- Top executives and financial executives.
Campaign goals
- Getting 15 meeting appointments.
- Obtaining sales at index 1500 compared to the investment within 12 months.
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