Outdoor & Events
Brilliant Machines Rock
GE
Issue 30 | March 2014
Background
GE was running an integrated campaign under the title "Brilliant Machines". In this instance, they wanted to communicate memorably that GE power turbine technology was helping to power the city of New York. The idea needed to be personal, surprising, engaging and fun.
This article is for Directory subscribers only
Login
People Also Read
- HerShe
Issue 56, September 2020 - UGM (User Generated Mailing)
Issue 8, September 2008 - Brilliant Machines Rock
Issue 30, March 2014 - $HRED
Issue 34, March 2015 - Hungerithm
Issue 40, September 2016 - Evan
Issue 42, March 2017 - Trash Isles
Issue 47, June 2018