Mail & Door Drops
The Swans Are Back
Issue 19 | June 2011
Background
The ballet Swan Lake was failing to attract the usual audience numbers, perhaps because of the lingering effects of the global financial crisis, perhaps because the average ticket price was on the high side at DKK 638 (about £71 GBP).
Target Group
25,000 users of cultural events with higher education and a high level of income were selected using the segmenting tool conzoom®private.
Campaign Goals
- Get 15% of the target group to visit the campaign site.
- Obtain e-mail permissions from 10% of the target group.
- Sell tickets to Swan Lake to 5% of the target group.
This article is for Directory subscribers only
Login
Related Articles
People Also Read
- HerShe
Issue 56, September 2020 - UGM (User Generated Mailing)
Issue 8, September 2008 - Brilliant Machines Rock
Issue 30, March 2014 - $HRED
Issue 34, March 2015 - Hungerithm
Issue 40, September 2016 - Evan
Issue 42, March 2017 - Trash Isles
Issue 47, June 2018