TouchedByDM

Background

Print Power was a Pan-European organisation operating in 13 countries, dedicated to promoting print media. In the face of increasing competition from digital, Print Media wanted to show marketing and agency professionals that Direct Mail still had an important role to play in their integrated campaigns.

Appealing to the senses, which Direct Mail is able to do, had been shown to boost response rates. Research from Brandsense and neurologist Martin Lindstrom concluded that triggering more than three senses in any communication could increase effectiveness by 70%.