Life Time Clock

Background

Between 2010 and 2013, due to a number of recent scandals, there had been a dramatic decline of nearly 33% in the number of organ donors in Germany. But in 2014 there were 11,000 people in urgent need of new organs. On average, three of them died each day because of the lack of donors.

The challenge was to inspire more people to carry cards identifying them as organ donors.