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Kenco Millicano Sunlight Blend

Mondelez

Issue 33 | December 2014

Background

For coffee lovers, their morning cuppa is their daily salvation. It's the lift that gets them ready to face the day. So if the task was to get people to try a new product that could disrupt this ritual, the idea was to sing its benefit from the rooftops. And for the launch of new Kenco Millicano Sunlight Blend, that's essentially what happened...