Oh My Lord
Sopalin Delipapier
Issue 33 | December 2014
Background
Sopalin was born in France in 1948 and since then enjoys the status of being THE preferred brand of the category. Its name has even entered everyday language in place of the paper product category. (In France, people will say I need a Sopalin just as they say I need a kleenex...)
Today Sopalin offers a large range of original and premium quality products; both practical and effective for daily use BUT the brand did not communicate and relied on this rich heritage.
Brief : How can this iconic Sopalin brand speak up again to take its place in the modern world ? How to engage people in an emotional way while explaining the brand positionning and the attributes of the product at the same time in a non – engaging category ?