Online & Digital
Play My Tweet
Foot Locker
Issue 38 | March 2016
Background
James Harden was believed to be one of the best shooters in the NBA. Foot Locker wanted to test that belief and give fans a one-of-a-kind interaction with Harden himself. With Play my Tweet, fans could not only engage with Harden, they could get him to do whatever they wanted, if he missed.