SONIC Square Shakes

Background

There are over 178 million photos tagged #food on Instagram (i.e. far too many) and growing all the time. But less than 0.00001% of these photos featured food from SONIC Drive-In, America's largest and most popular drive-in restaurant.

Compared to rivals like McDonald's with 1.3 million Instagram followers, SONIC's 113,000 represented a drop in the ocean.

Any food retailer wanting to use Instagram has to find a way to stand out.