Sea Hero Quest

Background

What business exactly are telecoms companies in? Connecting people is too glib. Deutsche Telekom believes it's in the sharing business and that memories and the people we share them with are what really matter in life.

Dementia is the single biggest threat to this belief. It is the next global health crisis, currently affecting 47.5 million people worldwide.

However, despite the size of the problem, for every six research scientists looking into cancer there is only one researching dementia. It's a little-understood disease, in desperate need of a radical change in thinking.