Editorial
 

From the pulpit

The Editor’s introduction

Issue 43 | June 2017

Once again we have had to leave out some great campaigns simply because of the demands of a balanced spread of work and the limitations of space. 

Apologies to: 

Epsilon 

Epsilon 

Snackbook 

The agency mailed their clients a gingerbread laptop, an idea they could share by getting out a knife and cutting it up. 

AKQA New York 

AKQA 

Snowfox 

A fabulous, personalised voice-activated story that helps children learn to read. 

Leo Burnett Israel 

Samsung 

Run. Play. Donate. 

Samsung turned the Tel Aviv marathon into a game. If runners ran over the coin stickers placed on the course, money was given to charity. 

Livity 

Dyson 

Rethinking Recruitment 

A beautifully plotted four-stage challenge to find talented people to work for Dyson. I couldn’t get beyond the first phase! 

McCann Paris 

Innocence in Danger 

Guiltytags 

A startling use of the tag function in Instagram to show how many people can be complicit in the unnecessary deaths of abused children in France. 

R/GA Sydney Google Play Music Through The Dark 

By rotating your phone, you could experience The Hilltop Hoods’ music in two simultaneous 3D worlds, moving from The Dark to The Light. 

TBWA\RAAD Dubai Connect Slow Trends 

Hilarious unscripted films of people in remote areas as they discover the hottest social media trends…two years after everyone else. 

Happiness FCB Hansaplast Hearts Plasters 

Five plasters, five stories to help children get over their heartaches. Bringing an emotional element to what was a purely functional product. 

Clemenger BBDO Melbourne Myer Catwalk to Cart 

As the models walked down the runway, fashionistas could see the outfits on their mobile phones, save till later to buy or buy on the spot. 

And then a few submissions simply arrived too late for inclusion. 

DDB Sydney Volkswagen Amarok The Prototype That Wasn’t 

The new Amarok V6 was disguised and then camouflage shots leaked. Influencers were invited to drive the beast before it was revealed as a VW. 

McCann London L’Oreal and The Prince’s Trust All Worth It 

A multi-layered campaign designed to help young people overcome their anxieties as they start out adult life. Genuinely motivating. 

GTB & Ogilvy & Mather Madrid Ford Max Motor Dreams 

One of my tips for a Lion – or Lions. A cot that mimics the sound and movements of your car to get your baby to sleep. 

I hope you enjoy this issue with over 50 great ideas showcasing the talents of 36 agencies from 18 different countries. 

To keep up with all the freshest ideas in advertising, go to directnewideas.com/ subscribe or email [email protected]

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