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2dehands.be/Ebay Classifieds Belgium

Issue 43 | June 2017

Background

2dehands.be by Ebay was Belgium's biggest second-hand store.

It was possible to sell just about anything on 2dehands.be.

As a market leader and with new kinds of competition coming up, like Facebook, 2dehands.be had three permanent challenges.

1. It had to innovate constantly and lead the way into creating new ways for people to sell their second-hand goods.

2. It needed to stay in sync with young people, as they were their future consumers.

3. It had to continue to help people sell their second-hand goods in the most effortless way.

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