Mail & Door Drops
OnDemand Meats
Issue 17 | December 2010
Background
The TVNZ Ondemand advertising platform was misunderstood by agencies in New Zealand. Media buyers would sometimes allocate leftover budget to the channel and creatives knew that you could use it to screen your TVC’s during the online programming, and that was about it.
Because TVNZ Ondemand actually gives advertisers the ability to blend video and interactive digital content together, they wanted to educate the industry about the amazing ways they could make great creative even better.
This article is for Directory subscribers only
Login
Related Articles
People Also Read
- HerShe
Issue 56, September 2020 - UGM (User Generated Mailing)
Issue 8, September 2008 - Brilliant Machines Rock
Issue 30, March 2014 - $HRED
Issue 34, March 2015 - Hungerithm
Issue 40, September 2016 - Evan
Issue 42, March 2017 - Trash Isles
Issue 47, June 2018