Innovative Journey In San Francisco
Issue 17 | December 2010
Background
The 2010 DMA (Direct Marketing Association) conference was held in San Francisco, the city of innovation. Many Danish companies and advertising agencies like to go to this conference and Post Danmark is one of the sponsors for the Danish delegation.
Post Danmark’s strategy for dealing with digitalisation is to focus on creating innovative new products that will help mail remain relevant and effective.
To dramatise their interest in innovation, they invited key customers and agency leaders on a trip the day before the conference to visit some of the most cutting-edge companies in the SF area, including Google, Ideo and Berkeley University.
The invitation was in itself an opportunity to demonstrate the creative possibilities of mail as a medium.
This article is for Directory subscribers only
Login
Share
People Also Read
- Baby Made On Board - Proximity BBDO, Brussels
Issue 12, September 2009 - Live Rescue
Issue 16, September 2010 - Meet Graham
Issue 41, December 2016 - HerShe
Issue 56, September 2020 - UGM (User Generated Mailing)
Issue 8, September 2008 - The homeless letter
Issue 11, June 2009 - The spare underwear
Issue 21, December 2011 - The Caples Awards
Issue 29, December 2013 - The Caples Awards 2014
Issue 34, March 2015 - $HRED
Issue 34, March 2015