Online & Digital
The Greatest Song
Issue 13 | December 2009
Background
Musica is a music and entertainment retailer in South Africa.
Every year they run a pro-bono campaign to promote Deaf Awareness.
In 2009 Musica chose to donate hearing aids to 4 hearing-impaired children, giving them the gift of hearing. The aim was to establish as much coverage and participation as possible, for a budget of roughly £2000 GBP.