IBM Seer Wimbledon - Ogilvy London

Background

As well as providing world class tennis, Wimbledon is also right up there in terms of big crowds and long queues. IBM have covered the live scores and match stats for the championships since 1990. If they could also provide live coverage of every aspect of the tournament – from the length of the queue in the Pimms tent to the number of spare seats available on the practice courts - then tennis fans would be able to negotiate the crowds and avoid the queues.