Online & Digital
The Signal
Issue 11 | July 2009
Background
The Signal is a novel about the next great catastrophe of our times, a dangerous computer virus capable of destroying our world.
It is based on the real Global Conscience Project (GCP) at Princeton University which, some believe, predicted both the attacks of 9/11 and the Asian tsunami. In the ‘The Signal’, the viral assault is also predicted. But can it be stopped?
Its audience are geeks who generally stay away from bookstores.
The aim, then, was to use their medium, of choice, the internet, to generate buzz and sales on very little budget.