Freshen Up and Brush Up

Background

Microsoft employees are supposed to follow a set of protocols when communicating or having internal meetings. Drawn up by the HR department to ensure all employees adhere to basic courtesies and behaviours with each other and with clients, they’re part of how Microsoft comes across to the outside world. Usually passed on by email or leaflets, no one was really paying attention to these rules, so the challenge was to convey them in a fun and memorable way. The client’s own suggestions included posters, danglers and notepads.