Mail & Door Drops
Discover Autumn!
Kaufhof Warenhaus AG
Issue 8 | September 2008
Background
Galeria Kaufhof is one of the leading department store chains in Germany. They wanted to create a special, emotional mailing for their top 3,000 customers at the beginning of autumn - distinct from the strongly advertised standard seasonal occasions such as Easter and Christmas. A voucher booklet for autumn shopping and a sweepstake were mandatory.